The way we shop has undergone many transformations over the years
- & a pioneer of one such change was the department store. Selling everything from clothes to cosmetics, furniture to food
- the department store was a one-stop shop for consumers. Claire Masset charts the history of the department store, the innovations in retailing, advertising & technology, & the developments in fashion, design & working practices. Using evocative adverts, prints, memorabilia & photographs, the highs & lows of the high-street giants are discussed, including the golden age of department stores in the 1920s & 1930s, & their future in a modern world. Filled with amusing anecdotes, this lively book brings the fascinating world of department stores to life.