The Clif Bar (68g) was the first bar made by Clif, & its still everything they're about. Whole, organic ingredients. Performance nutrition. & great taste. Whether youre on a 150-mile bike ride or exploring a new trail, this energy bar is built to sustain your adventure. The Clif Chocolate Chip Bar is a cookie-lover's dream come true. Features 70% Organic Good Source of Protein & Fiber 23 Vitamins & Minerals No Trans Fat For best results, CLIF BARs should be eaten about one to three hours before exercise along with water to prevent hunger & supply energy to working muscles. During prolonged, lower intensity exercise such as hiking or bike touring, CLIF BARs can be eaten during activity to help satiate hunger & meet carbohydrate demands. CLIF BARs can also be eaten after exercise, as a snack between meals or during a long, busy day to help sustain energy. CLIF BAR uses whole ingredients you can see & taste, such as oats, fruits & nuts, to create delicious, convenient food thats good for you & for the planet. Vegan Friendly