In his typically friendly & clear style the ever-popular Dr Chris Green with Dr Kit Chee explains the treatments & causes of Attention Deficit Disorder a condition that affects the learning & behaviour of up to 1 in 10 children in this country Aimed at parents teachers & health professionals this book dispels the myths about ADHD & gives a clear overview of the condition the causes the behaviours & the treatments Full of well-tried practical strategies to help with common problems such as inattention underachievement & impulsiveness the book covers- The causes how to help improve behaviour at home & at school- Making the diagnosis medication & alternative therapies- Hints to help reading writing & language- Ways to boost self-esteem- ADHD in adults- The latest research & where to go for further help Understanding ADHD offers invaluable guidance to help parents work with teachers & health professionals to give their child the best possible chance of entering adulthood with self-confidence life skills & secure family relationships ...

Suitable for advanced undergraduates & postgraduates Understanding Bioinformatics provides a definitive guide to this vibrant & evolving discipline The book takes a conceptual approach It guides the reader from first principles through to an understanding of the computational techniques & the key algorithms Understanding Bioinformatics is an invaluable companion for students from their first encounter with the subject through to more advanced studies The book is divided into seven parts with the opening part introducing the basics of nucleic acids proteins & databases Subsequent parts are divided into ' Applications' & ' Theory' Chapters allowing readers to focus their attention effectively In each section the Applications Chapter provides a fast & straightforward route to understanding the main concepts & 'getting started' Each of these is then followed by Theory Chapters which give greater detail & present the underlying mathematics In Part 2 Sequence Alignments the Applications Chapter shows the reader how to get started on producing & analyzing sequence alignments & using sequences for database searching while the next two chapters look closely at the more advanced techniques & the mathematical algorithms involved Part 3 covers evolutionary processes & shows how bioinformatics can be used to help build phylogenetic trees Part 4 looks at the characteristics of whole genomes In Parts 5 & 6 the focus turns to secondary & tertiary structure
- predicting structural conformation & analysing structure-function relationships The last part surveys methods of analyzing data from a set of genes or proteins of an organism & is rounded off with an overview of systems biology The writing style of Understanding Bioinformatics is notable for its clarity while the extensive full-color artwork has been designed to present the key concepts with simplicity & consistency Each chapter uses mind-maps & flow diagrams to give an overview of the conceptual links within each topic
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Three years ago at the age of 35 Clarissa Foster was found to carry a harmful mutation in the BRCA2 gene which drastically increased her risk of developing breast & ovarian cancer She searched for a book that would help her to understand the full extent of what it meant to carry a harmful mutation the options available to her to lower her risk & most importantly how it would feel to undergo preventive surgery Finding nothing that answered her needs she set about reading all the available medical literature & liaising with relevant medical professionals to answer her questions This book is the result of that research & of the decision she took based on it
- to have a full mastectomy & oophorectomy Within the context of her own painful experience of cancer (her mother died of ovarian cancer) & of elective surgery Clarissa explains what the BRCA mutation is what it signifies what the individual's choices are & what the fall out can be in terms of a woman's body image identity & sexuality
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On 23rd June 2016 the United Kingdom shocked the world by voting to leave the European Union In this clear & concise book Graham Taylor argues that the result is the most visible tip of an iceberg of social change that has been decades in the making Hidden from view are a matrix of economic socio-cultural & political dynamics that have wrought fundamental changes to the British state & society & the relationship between the UK & the rest of the world These dynamics include the development of an increasingly financialized economy de-industrialization & an increasing polarization of power & wealth the resurgence of nationalism & sub-nationalisms & the realignment of electoral politics & emergence of political populism This book highlights the historical & multifaceted nature of Brexit & its significance for Britain's future providing a rigorous & forensic analysis of the most dramatic event to confront contemporary British society since the Second World War ...

The easy way to get your head around company finance Having an understanding of your company s finances is crucial for both small business owners & corporate managers with budget responsibilities Understanding Business Accounting For Dummies simplifies the key elements of UK business accounting covering everything from evaluating profit margins to writing financial reports Fully updated to cover the emergence of IFRS & dealing with foreign exchange this new edition thoroughly outlines the essentials of business accounting With comprehensive guidance & helpful strategies this book makes light work of the financial fundamentals you need to move up the corporate ladder Use the latest technology to manage the bottom line Control profit & cash flow Budget with confidence Make sense of financial statements Survive an audit If you re ready to balance your budget boost your profit margin & enhance your career profile this hands-on guide has everything you need to get started ...

Understanding Children's Development is the UK's best-selling developmental psychology textbook & has been widely acclaimed for its international coverage & rigorous research-based approach This dynamic text emphasizes the practical & applied implications of developmental research It begins by introducing the ways in which psychologists study developmental processes before going on to consider all major aspects of development from conception through to adolescence New to the 6th Edition Increased coverage in many areas including ethics; children s rights; participatory research methods; three models of human plasticity; breastfeeding & cognitive development; fostering; non-resident or absent fathers; parenting styles in China; effects of domestic violence on children; physical punishment & child maltreatment; the development & fostering of emotional intelligence; homophobic bullying & cyberbullying; & developing intercultural competence through education There are entirely new sections on immigration acculturation & friendships in multicultural settings; disruptive behaviour & oppositional defiant disorder; sexting; & adolescent bedtimes The Adolescence chapter has been extensively revised covering work on the social brain insights from neuroscience evolutionary perspectives on risk-taking & peer relationships romantic development & use of mobile phones & the internet ...

The bestselling international classic on storytelling & visual communication You must read this book
- Neil Gaiman Praised throughout
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Managing effectively across national & cultural boundaries is critical to the success of today's organisations given the global environment of business & the increasing diversity of workforces A keen awareness & a high degree of cross-cultural competence in management are therefore key to the career success of both present & aspiring managersprofessionals This the third edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers The book explores the key themes & issues in one of the most challenging & fascinating areas of business organisational & social life It does so in a manner that enables you to sharpen your insights & practical skills ...

Cryptography is now ubiquitous
- moving beyond the traditional environments such as government communications & banking systems
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This book presents a Traveller's Guide' to Deaf Culture starting from the premise that Deaf cultures have an important contribution to make to other academic disciplines & human lives in general Within & outside Deaf communities there is a need for an account of the new concept of Deaf culture which enables readers to assess its place alongside work on other minority cultures & multilingual discourses The book aims to assess the concepts of culture on their own terms & in their many guises & to apply these to Deaf communities The author illustrates the pitfalls which have been created for those communities by the medical concept of deafness' & contrasts this with his new concept of Deafhood a process by which every Deaf child family & adult implicitly explains their existence in the world to themselves & each other ...