A comprehensively updated revision of a book regarded by many as one the leading & authoritative titles for practitioners academics & students in the domain of information systems & technology (ISIT) strategy Presents a structured framework with tools techniques & ways of thinking which provide a practical approach to building a digital strategy expressed primarily in the language of business & management Brings together the implications of the significant advances in IT & the most useful current thinking research & experiences concerning the business impact & strategic opportunities created by ISITPeppard & Ward discuss the key questions that managers have to grapple with of where when & how to invest in ISIT which is why a ISIT (or digital) strategy is required