The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream

Product Description

Amy Webb is a noted futurist who combines curiosity skepticism colourful storytelling & deeply reported real-world analysis in this essential book for understanding the future The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon- distinguishing what is a real trend from the merely trendy This book helps us hear which signals are talking sense & which are simply nonsense so that we might know today what developments- especially those seemingly random ideas at the fringe as they converge & begin to move toward the mainstream- that have long-term consequence for tomorrow With the methodology developed in The Signals Are Talking we learn how to think like a futurist & answer vitally important questions How will a technology- like artificial intelligence machine learning self-driving cars biohacking bots & the Internet of Things- affect us personally? How will it impact our businesses & workplaces? How will it eventually change the way we live work play & think- & how should we prepare for it now? Most importantly Webb persuasively shows that the future isn't something that happens to us passively Instead she allows us to see ahead so that we may forecast what's to come- challenging us to create our own preferred futures