The Second Bounce Of The Ball: Turning Risk Into Opportunity

Product Description

A unique insider's guide to turning risk into opportunity In business everyone can see the first bounce of the ball It is the second bounce that is uncertain Ronald Cohen one of the world's leading private-equity investors argues that the entrepreneur's aim is to take advantage of that uncertainty for it is only in situations of uncertainty that significant gains can be made Putting it another way successful entrepreneurs know how to turn risk into opportunity The book is essential reading for entrepreneurs wannabe entrepreneurs & all those who want to apply entrepreneurial approaches in all walks of life It provides relevant background on the development of entrepreneurship & of the venture-capital & private-equity industry through the prism of Cohen's experience at Apax It provides guidance about how to take advantage of business opportunity the right people & the right money & the roles played by personality & luck & underlines the importance of ethics