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The Art Of Business: How The Chinese Got Rich
When we look at Chinese history for a guide to business we commonly reach for Sun Tzu's The Art of War but that is a military text It focuses on an enemy not a trading partner and it certainly doesn't mention customers and their role in strategyTo come to terms with Chinese commerce we don't need to know the Art of War We need to know the art of business This book explains Chinese business in history its practices values and achievements As we explore business through time we discover the strategies which enabled Chinese merchants to become rich and gain insights into how Chinese business evolved and continues to evolve The Art of Business goes beyond the Silk Road Marco Polo and the opium trade to examine how the many different Chinese businesses made money It asks how merchants mastered
the spatial and temporal dimensions of the market and built substantial wealth in doing so It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming and reveals business practices carried into the Ching dynasty It explores salt merchants the porcelain industry Huizhou and Shanxi merchant groups and Howqua who became the world's richest man The evolving nature of world commerce will place new demands on tomorrow's businesses By examining the past we can better understand the future in which China will once again stand like a giant
the spatial and temporal dimensions of the market and built substantial wealth in doing so It explores the commercial revolutions that occurred in the Tang and Song dynasties and the late Ming and reveals business practices carried into the Ching dynasty It explores salt merchants the porcelain industry Huizhou and Shanxi merchant groups and Howqua who became the world's richest man The evolving nature of world commerce will place new demands on tomorrow's businesses By examining the past we can better understand the future in which China will once again stand like a giant
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