The fully revised new edition of the international bestseller THE 80 MINUTE MBA is your short-cut to business brilliance A traditional MBA is for either the time-rich very wealthy or lucky few with a generous corporate sponsor So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking in less time than it takes a standard meeting to get past coffee & biscuits The MBA-in-a-box book is old hat Managers need the encouragement to think differently not in the same straight lines THE 80 MINUTE MBA is an injection of inspiration creative thinking & dynamic approaches which will help you see the world of business differently Stimulating new material brings this edition right up to date with critical business thinking Including a new chapter on the platform economy & fresh technology & social media examples this book will energise & inspire you in equal measure