Strategy takes a truly global perspective Contrasting viewpoint readings encourage discussion & debate & illustrative cases help to acknowledge the importance of strategy in the world of business Unlike most other books on the subject the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers & the clear recognition that there is no simple answer to the question of what strategy is This textbook bridges West & East North & South with readings cases"es & insights from around the globe