An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous & uncommonly practical this book embodies the Association for Strategic Planning's Think-Plan-Act rubric It emphasises the pervasive role of strategic thinking in strategic planning including searching for better strategies business models & opportunities This
Includes:: monitoring changes in the external environment the firm's industry & competitors markets & general environment The book also provides original & proven techniques to develop viable strategic alternatives as well as many other useful analytical tools Unique software enables a full analysis of a firm's financial performance & condition as well as a full strategic analysis thus integrating everything presented in the book & providing an opportunity to practice doing a strategic analysis
Includes:: examples of real companies