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Running Lean: Iterate From Plan A To A Plan That Works By Ash Maurya
(Paperback, 2012)
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want this book demonstrates ways to apply and test techniques for customer development Lean Startup and bootstrapping Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use By rigorously following the techniques described in Running Lean you can eliminate waste - whether it's time money effort or all of the above - and get your product to market quickly Refined through the real-world experiences of dozens of startup companies these techniques are part of Eric Ries' Lean Startup methodology Principles covered in this book include Find a problem worth solving then
define a solution Demo before building Pricing is part of the product Maximize for speed learning and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action Right Time Build a path to customers from day one
define a solution Demo before building Pricing is part of the product Maximize for speed learning and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action Right Time Build a path to customers from day one
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