This book provides the reader with a comprehensive relevant & visually rich insight into the world of research methods specifically aimed at product designers It
Includes:: practical case studies & tutorials that will inform inspire & help you to conduct product design research better Product designers need a comprehensive understanding of research methods as their day-to-day work routinely involves them observing people asking questions searching for information making & testing ideas & ultimately generating 'solutions' to 'problems' Manifest in the design process is the act of research Huge technological advances in information computing & manufacturing processes also offer enormous opportunities to product designers such as the development of 'intelligent' products & services but at the same time raise important research questions that need to be dealt with Product designers are in many ways best placed to address these challenges because of the manner in which they apply their design thinking to problems This book demonstrates in a clear highly visual & structured fashion how research methods can support product designers & help them address the very real issues the world currently faces in the 21st century