Research Methods for Business A Skill-Building Approach is a concise & straightforward introduction for students to the world of business research The skill-building approach provides students with practical perspectives on how research can be applied in real business situations Maintaining Uma Sekaran s popular & accessible style of writing Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers The seventh edition has been fully revised & updated to include cutting-edge examples & enriched pedagogical features designed to improve student learning outcomes There is now an increased emphasis on the relationship between the scientific & the pragmatic approaches to research while the key concepts are explored & applied to real-life research throughout the book