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Customers who have inconsistent broken experiences with products & services are understandably frustrated But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight With this unique tool you can visually map your existing customer experience & envision future solutions Product & brand managers marketing specialists & business owners will learn how experience diagramming can help determine where business goals & customer perspectives intersect Once you're armed with this data you can provide users with real value Mapping Experiences is divided into three parts Understand the underlying principles of diagramming & discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process setting up a mapping initiative investigating the evidence visualizing the process & using diagrams in workshops & experiments See key diagrams in action including service blueprints customer journey maps experience maps mental models & spatial maps & ecosystem models ...
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Mapping The Psyche: Planetary Aspects And The Houses Of The Horoscope
Volume 2

This book a transcript of the second term of Clare Martin's introductory course in astrology given for the Centre for Psychological Astrology continues her clear insightful and innovative presentation of the basics of astrological study Exploring the planetary aspects and the houses of the horoscope the ten lessons focus on the horoscope as a dynamic interweaving of polarities not only the angles the houses and their related zodiacal signs are examined from the perspective of complementarity but also the enigmatic Moon's Nodes which are interpreted from a fresh and exciting perspective Major and minor aspects are illuminated by examples and discussion from the group and the importance of a missing element or aspect is discussed with originality and depth Volume 2 of Mapping the Psyche is a
superb successor to Clare's first volume on the planets and the zodical signs and will provide solid groundwork for students taking their first steps in astrology as well as deepening the understanding of experienced practitioners who can benefit from Clare's beautifully structured elegant and comprehensive approach
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This book a transcript of the second term of Clare Martin's introductory course in astrology given for the Centre for Psychological Astrology continues her clear insightful & innovative presentation of the basics of astrological study Exploring the planetary aspects & the houses of the horoscope the ten lessons focus on the horoscope as a dynamic interweaving of polarities not only the angles the houses & their related zodiacal signs are examined from the perspective of complementarity but also the enigmatic Moon's Nodes which are interpreted from a fresh & exciting perspective Major & minor aspects are illuminated by examples & discussion from the group & the importance of a missing element or aspect is discussed with originality & depth Volume 2 of Mapping the Psyche is a superb successor to Clare's first volume on the planets & the zodical signs & will provide solid groundwork for students taking their first steps in astrology as well as deepening the understanding of experienced practitioners who can benefit from Clare's beautifully structured elegant & comprehensive approach

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