Mapping Media Ecology: Introduction To The Field: 4

Product Description

Until now the academic foundations of media ecology have been passed down primarily in the form of edited volumes often by students of Neil Postman or are limited to a focus on Marshall Mc Luhan andor Postman or some other individual important to the field Those volumes are invaluable in pointing to key ideas in the field; they provide an important & informed account of the fundamentals of media ecology as set forth at the field&s inception Yet there is more to the story Offering an accessible introduction & written from the perspective of a "second generation" scholar this single-authored work provides a unified systematic framework for the study of media ecology It identifies the key themes processes & figures in media ecology that have coalesced over the last few decades & presents an elegant schema with which to engage future exploration of the role of media in shaping culture & consciousness Dennis DCali offers a survey of a field as consequential as it is fascinating Designed to be used primarily in media & communication courses the book&s goal is to hone insight into the role of media in society & to extend the understanding of the themes processes & interactions of media ecology to an ever-broader intellectual community