Verbeke provides a new perspective on international business strategy by combining analytical rigour & true managerial insight on the functioning of large multinational enterprises (MNEs) With unique commentary on 48 seminal articles published in the Harvard Business Review the Sloan Management Review & the California Management Review over the past three decades Verbeke shows how these can be applied to real businesses engaged in international expansion programmes especially as they venture into high-distance markets The second edition has been thoroughly updated & features greater coverage of emerging markets with a new chapter & seven new cases Suited for advanced undergraduates & graduate courses students will benefit from updated case studies & enhanced learning features including 'management takeaways' key lessons that can be applied to MNEs & a wide range of online resources