Discover the secrets of written persuasion! The principles of hypnosis when applied to copywriting add a new spin to selling Joe Vitale has taken hypnotic words to set the perfect sales environment & then shows us how to use those words to motivate a prospect to take the action you want This is truly a new & effective approach to copywriting which I strongly recommend you learn It's pure genius -Joseph Sugarman author of Triggers I've read countless book on persuasion but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible -David Garfinkel author of Advertising Headlines That Make You Rich I am a huge fan of Vitale & his books & Hypnotic Writing (first published more than twenty years ago) is my absolute favorite Updated with additional text & fresh examples especially from e-mail writing Joe's specialty Hypnotic Writing is the most important book on copywriting (yes that's really what it is about) to be published in this century Read it It will make you a better copywriter period-Bob Bly copywriter & author of The Copywriter's Handbook I couldn't put this book down It's eye opening & filled with genuinely new stuff about writing & persuading better & it communicates it brilliantly & teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along -David Deutsch author of Think Inside the Box wwwthinkinginsidecom Hypnotic Writing is packed with so much great information it's hard to know where to start The insights strategies & tactics in the book are easy to apply yet deliver one heck of a punch & in case there's any question how to apply them the before-&-after case studies drive the points home like nothing else can Hypnotic Writing is not just about hypnotic writing It is hypnotic writing On the count of three you're going to love it Just watch & see -Blair Warren author of The Forbidden Keys to Persuasion