Good To Great

Product Description

Built to Last was a phenomenal success ' It is a fair assumption that as the seminal importance of this audiobook begins to permeate the upper echelons of business & business schools Collins & Porras will emerge as the gurus to watch over the next decade' The Director Good to Great explores a whole new concept backed by the rigorous research standards which gave Built to Last such an impact 1 Good is the Enemy of Great -- the scope of the project 2 Level 5 Leadership -- the type of leader required humble & ferocious 3 First Who Then What -- how companies set the foundation for their shift from good to great 4 Confront the Brutal Facts (Yet Never Lose Faith) -- the duality that leads to greatness 5 Hedgehog Concept -- how to find the one big thing your company must focus on 6 A Culture of Discipline -- the magical alchemy of great performance 7 Technology Accelerators -- technology is a trap unless used right 8 The Flywheel & the Doom Loop -- how to build sustained momentum & avoid the 'new regime new revolution' doom loop 9 From Good to Great to Built to Last -- how to take a company from great to enduring great Appendices Good to Great in the New Economy; non-Profits; Government; Investors; outside the USPlus four research appendices