Dieter Rams: Ten Principles For Good Design

Product Description

For decades anyone who cared about product design looked to the Braun label when choosing their appliances radios & other consumer items Now Dieter Rams the guiding force behind the Braun look breaks down his design principles & processes in this elegant book Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful etc this book presents one hundred items that embody these guidelines Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems & cigarette lighters A fascinating essay places Dieter Rams in the context of modern design from Bauhaus to Philip Johnson Archival materials include photos of Rams' design team & excerpts from his publications & speeches The book closes with a chronological overview of design icons categorized by function that show the enormous breadth of Rams' vision Taken together these images & texts offer the most comprehensive overview of Dieter Rams' work to date & will serve as both a reference & an inspiration for anyone interested in how & why good design matters