The theme of this new edition is CHANGE First of all cultures change In markets around the world business behaviour is constantly evolving impelled by generational shifts improvements in education & (especially) increasing exposure to the world marketplace That is why all of the book's 43 ' Negotiator Profiles' have been thoroughly updated with new cases & fresh examples added In addition to the change in culture international managers' challenges have changed too For example just a few years ago participants at global management seminars around the world were mainly interested in how to communicate & negotiate with overseas partners But they now find that their toughest challenges are how to manage overseas subsidiaries strategic alliances & international partnerships To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behaviour has been expanded to include a wide variety of practical pointers on managing in today's global marketplace This 5th edition is important for everyone involved with global management whether student or manager because cultures & business challenges do change The book is an essential survival guide for doing business in cultures other than one's own