Animation in Context is an illustrated introduction to cultural theory contextual research & critical analysis By making academic language more accessible it empowers animators with the confidence & enthusiasm to engage with theory as a fun integral & applied part of the creative process Interviews with contemporary industry professionals & academics student case studies & a range of practical research exercises combine to encourage a more versatile approach to animation practice
- from creating storyboards to set designs & soundtracks; as well as developing virals 3D zoetropes & projection mapping visuals Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative supported by a broader set of shared theoretical principles from the worlds of art design film & media studies This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre humour montage & propaganda These are applied to the analysis of a range of animated films & projects from Disney & Anime to independent artist-filmmakers such as Wendy Tilby Amanda Forbis & Jerzy Kucia These ideas are also applied to other uses of animation such as advertising sitcom gaming & animated documentary