The Handmade Marketplace

Product Description

The Handmade Marketplace is full of advise. First, determine the right price for every item, not too expensive & definitely not too cheap. Whether the product is beaded jewellery or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, & the pros & cons of wholesale & retail sales. If the price is right, customers will buy. Then it's on to selling. The boom in indie craft fairs & sites such as Etsy (' Your place to buy & sell all things handmade') is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, & how to start a new craft fair. For the crafter interested in online sales, there are tips on styling & propping crafts for photographs & technical explanations of how the most popular Web marketplaces run. Traditional brick & mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers & build strong relationships. Wrapping everything up with media advice & tips on how to get the word out, The H&-made Marketplace is the sales & marketing bible that today's crafters need. More than simply giving information about how to work out your market place, & how to proceed, this book has a wealth of other information, too. For instance, there is a lot about the contributors, their business ethos, products, websites etc.