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The Handmade Marketplace
The Handmade Marketplace is full of advise. First, determine the right price for every item, not too expensive and definitely not too cheap. Whether the product is beaded jewellery or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy. Then its on to selling. The boom in indie craft fairs and sites such as Etsy (Your place to buy & sell all things handmade) is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair. For the
crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships. Wrapping everything up with media advice and tips on how to get the word out, The Hand-made Marketplace is the sales and marketing bible that todays crafters need.American Publisher - some $ references Review - Amazon.co.uk - Karen PhilpottMore than simply giving information about how to work out your market place, and how to proceed, this book has a wealth of other information, too. For instance, there is a lot about the contributors, their
business ethos, products, websites etc.
crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships. Wrapping everything up with media advice and tips on how to get the word out, The Hand-made Marketplace is the sales and marketing bible that todays crafters need.American Publisher - some $ references Review - Amazon.co.uk - Karen PhilpottMore than simply giving information about how to work out your market place, and how to proceed, this book has a wealth of other information, too. For instance, there is a lot about the contributors, their
business ethos, products, websites etc.
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