Mark Sanborn met his postman, Fred, just after he moved to Denver. Fred knocked on his door, introduced himself & welcomed him to the neighbourhood. He also asked Sanborn about himself & how he wanted his mail handled while he was away. Needless to say, Sanborn was shocked. He asked Fred more about his job & how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude & approach to life. To embody the Fred philosophy is to realise & practise that:--Everyone can make a difference--Success is built on good relationships--You must continually create value for others & it doesn't have to cost anything--You can reinvent yourself whenever you want. In this succinct & inspiring guide, Sanborn shows us how we can all truly make a difference everyday & become a ' Fred', as well as how to recognise, reward & attract Freds into our lives.