The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy & it is human skill which develops them. In pitching for new business, ideas & emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book
- a mixture of mechanics & magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research & modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. & the results of a successful pitch are
- quite simply but rather persuasively
- money & power.

Part inspirational manual for business, part guidebook to a successful & happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking & genre-busting, it will transform the way you think about the art of persuasion for ever.






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The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy & it is human skill which develops them. In pitching for new business, ideas & emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book
- a mixture of mechanics & magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research & modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. & the results of a successful pitch are
- quite simply but rather persuasively
- money & power.

Part inspirational manual for business, part guidebook to a successful & happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking & genre-busting, it will transform the way you think about the art of persuasion for ever.






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At the age of five, Ingrid Pitt found herself in a concentration camp. Ingrid & her mother escaped from the guards while on a forced march & presented themselves to the partisans, unsure if they would kill them. They spent the rest of the war in the forests. Ingrid fell in love for the first time & watched in despair as British bombers flew overhead. She still cannot see the vapour trials of planes without being transported back to her childhood vigil. After the war Ingrid came to London, where she developed a career as a Hammer House of Horror movie star, but, as she proundly says, `I was always the biter, never the bitten!' She also acted in mainstream films, such as WHERE EAGLES DARE. She had a child by her first marriage & a grand passion which lead to her marrying a racing driver. They lived in Argentina for a while & were good friends of President Peron & Isabelits Peron. Ingrid even spent an evening with the embalmed body of Eva Peron. Written with great passion & warmth, this is a rare childhood memoir & the story of Hammer`s most galmorous actress. Above all, this is a story of a survivor. ...

This marvellous book is one of the most ingenious works of modern fiction, an entire microcosm brought to life in a Paris apartment block. Serge Valène wants to create an elaborate painting of the building he has made his home for the last sixty years. As he plans his picture, he contemplates the lives of all the people he has ever known there. Chapter by chapter, the narrative moves around the building revealing a marvellously diverse cast of characters in a series of ever more unlikely tales, which range from an avenging murderer to an eccentric English millionaire who has devised the ultimate pastime ...

Today, genes are called upon to explain almost every aspect of our lives, from social inequalities to health, sexual preference, political orientation & criminality. In this incisive & original account, Steven Rose confronts the fashionable ideology of ultra-Darwinism, which reduces humans to little more than machines for the replication of DNA. Whilst recognising the importance of genes & natural selection, Professor Rose argues that the trajectory of life (lifeline) depends on the complex interactions that occur within cells, organisms & ecosystems through time & space. By placing the organism rather than the gene at the centre of life, he offers a bold new perspective on biology that acknowledges the essentially complex nature of life. ...

Two men meet by chance in a caf- in Krakow; one is an elderly Pole & one is a young man obsessively searching across Europe for the love of his life who has disappeared. They talk all night & when they part the older man find himself beset by questions. He recalls his youth in pre-war Pol&, his time in the Communist party & his own life-altering love affair which also ended in his lover abandoning him without explanation. He begins to piece together his own & the young man's stories & find himself on an unexpected quest. ...