The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy & it is human skill which develops them. In pitching for new business, ideas & emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book
- a mixture of mechanics & magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research & modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. & the results of a successful pitch are
- quite simply but rather persuasively
- money & power.

Part inspirational manual for business, part guidebook to a successful & happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking & genre-busting, it will transform the way you think about the art of persuasion for ever.






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The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy & it is human skill which develops them. In pitching for new business, ideas & emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book
- a mixture of mechanics & magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research & modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. & the results of a successful pitch are
- quite simply but rather persuasively
- money & power.

Part inspirational manual for business, part guidebook to a successful & happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking & genre-busting, it will transform the way you think about the art of persuasion for ever.






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In his characteristically iconoclastic & original way, Stephen Jay Gould argues that progress & increasing complexity are not inevitable features of the evolution of life on Earth. Further, if we wish to see grandeur in life, we must discard our selfish & anthropocentric view of evolution & learn to see it as Darwin did, as the random but unfathomably rich source of 'endless forms most beautiful & wonderful'. Any rational view of nature tells us that we are a simple branch on an immense bush; & that life on Earth is remarkable not for where it is leading, but for the fullness & constancy of its variety, ingenuity & diversity. ...

This marvellous book is one of the most ingenious works of modern fiction, an entire microcosm brought to life in a Paris apartment block. Serge Valène wants to create an elaborate painting of the building he has made his home for the last sixty years. As he plans his picture, he contemplates the lives of all the people he has ever known there. Chapter by chapter, the narrative moves around the building revealing a marvellously diverse cast of characters in a series of ever more unlikely tales, which range from an avenging murderer to an eccentric English millionaire who has devised the ultimate pastime ...

Today, genes are called upon to explain almost every aspect of our lives, from social inequalities to health, sexual preference, political orientation & criminality. In this incisive & original account, Steven Rose confronts the fashionable ideology of ultra-Darwinism, which reduces humans to little more than machines for the replication of DNA. Whilst recognising the importance of genes & natural selection, Professor Rose argues that the trajectory of life (lifeline) depends on the complex interactions that occur within cells, organisms & ecosystems through time & space. By placing the organism rather than the gene at the centre of life, he offers a bold new perspective on biology that acknowledges the essentially complex nature of life. ...