THE POWER OF ETHICAL MANAGEMENT proves that you don't have to cheat to win. It shows how to bring integrity back into business. It offers hard-hitting, practical & ethical strategies that build profits, productivity & long-term success. Written as a parable this simple book gives you an immensely useful set of tools; from a three-step ' Ethics Check' that helps you evalutate any action or decision, to the Five Ps' of ethical behaviour which will clarify your purpose & your goals. This is no theoretical treatise: peale & Blanchard speak from their enormous & unique experience, & show how integrity pays.