Linda Kaplan Thaler & Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate & flowers. In The Power of Nice, through their own experiences & the stories of other people & businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
The Power of Nice shows that