MODEL XR50X90SU Real-life colour & contrast, bright 4K pictures   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Full Array contrast with lifelike depth Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright & dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour & depth. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. A wide colour spectrum for real-world shades & hues Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure & XR Triluminos Pro enables X90K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue & brightness to deliver natural shades in every detail, especially in greens & reds. Supreme pictures & sound, whatever the environment Sit back & enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture & sound to your environment. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Beautiful minimalist design that maximises entertainment Our minimalist One Slate design maximises the screen & minimises the bezel so you stay focused on what’s important
- the picture. Enjoy truly immersive big screen viewing without distraction.
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MODEL XR55A75KU     Pure black OLED pictures, immersive sound Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours.  Pure blacks for real-life depth & texture XR OLED Contrast Pro boosts colour & contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks & peak brightness. With a temperature sensor & high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature & precisely control light so pixels in bright areas are illu minated simultaneously.  A wide colour spectrum for real-world shades & hues Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A75K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel & human-centric processor, it can detect colour from saturation, hue & brightness to deliver natural shades in every detail. Screen is the speaker, sound follows picture precisely Two actuators behind the TV create acoustics that move with the picture. Combining these with full range speakers realises clearer sound from bass to high frequencies, allowing the A75K to deliver a cinematic experience at home. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Pure blacks for real-life depth & texture XR OLED Contrast Pro boosts colour & contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks & peak brightness. With a temperature sensor & high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature & precisely control light so pixels in bright areas are illuminated simultaneously.  Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM,  SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Minimalist design
- all immersion, no distraction Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks & sounds beautiful, whether on a stand or mounted on a wall.  
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MODEL XR55A80JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Extraordinary OLED pictures, as perceived by the human eye Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural & real. Its revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks & our brightest ever pictures. Turn any sound into a truly immersive experience Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound & picture in perfect harmony. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits. Beautifully designed for an immersive viewing experience Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant & keeps you focused on the picture. This is a TV that looks & sounds beautiful, whether on a stand or mounted on a wall. IMAX Enhanced This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture & sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content. ...

MODEL XR55A80KU Striking OLED contrast & brightness, immersive sound Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Exceptional pure blacks for real-life depth & texture Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour & contrast in bright areas so you can enjoy unprecedented pure blacks & peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you wont miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures & sound in harmony Acoustic Surface Audio™ uses special a... ...

MODEL XR55A80KU     Striking OLED contrast & brightness, immersive sound Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours.  Exceptional pure blacks for real-life depth & texture Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour & contrast in bright areas so you can enjoy unprecedented pure blacks & peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures & sound in harmony Acoustic Surface Audioà ¼&1™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures & sound in total harmony for a truly immersive experience. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote & simply use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalised recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Pure blacks for real-life depth & texture XR OLED Contrast Pro boosts colour & contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks & peak brightness. With a temperature sensor & high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature & precisely control light so pixels in bright areas are illuminated simultaneously.  A wide colour spectrum for real-world shades & hues Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel & human-centric processor, it can detect colour from saturation, hue & brightness to deliver natural shades in every detail. Screen is the speaker, sound follows pictures precisely Sound comes directly from the screen with Acoustic Surface Audioà ¼&1™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear & natural dialogue. Left & right subwoofers boost bass for immersive sound at home. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.   Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Minimalist design
- all immersion, no distraction Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks & sounds beautiful, whether on a stand or mounted on a wall.  
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MODEL XR55A90JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Revolutionary OLED pictures, as perceived by the human eye Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural & real. Its revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks & our brightest ever pictures. Turn any sound into a truly immersive experience Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound & picture in perfect harmony. Hands-free entertainment with help from Google With hands-free help from Google, you can set aside your remote & just use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalized recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Enjoy studio quality entertainment, as the creator intended With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced & Dolby Vision®, this TV reproduces all the drama & excitement of the director’s imagination. & as it’s Calman Ready, creators can even use it during production edits. Beautifully designed for an immersive viewing experience Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant & keeps you focused on the picture. This is a TV that looks & sounds beautiful, whether on a stand or mounted on a wall. ...

MODEL XR55A95KU   The upgrades are more subtle than perhaps expected, but the A95K is nonetheless the best OLED TV we’ve tested so far, Click_here to read full  review * The new gold standard * The A95K is exceptionalâ&128;&1   Our brightest, widest ever OLED colours   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Our widest palette of colours, natural & bright The new OLED (QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades & hues that humans find beautiful, filling the screen with consistently vivid colours & realistic textures at all brightness levels. Enjoy real life depth with pure blacks & brighter colours Pairing our XR OLED Contrast Pro & OLED (QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks & our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures & sound in harmony Acoustic Surface Audioà ¼&1™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures & sound in total harmony for a truly immersive experience. Discover new ways to enjoy TV with BRAVIA CAM You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting & optimises the picture & sound accordingly. There's also gesture controls, video chat & many other fun, new experiences waiting to be explored. Hands-free help from Google With hands-free voice control built into Google TV, you can set aside your remote & simply use your voice to control your TV. Ask Google to find a specific title, search by genre, & get personalised recommendations on what to watch by saying, " Ok Google, what should I watch?". Even get answers on screen, control smart home devices, & more. Dual Style
- made to fit your lifestyle This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. Brightest colours & pure blacks for real-life depth  XR OLED Contrast Pro powers our OLED (QD-OLED) panel so you can enjoy true contrast with the brightest colours. With a temperature sensor & heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature & precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too.
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The Sony XR55A95LU 55" 4K UHD HDR Google Smart TV delivers an immersive viewing experience with its stunning 4K resolution ...

MODEL XR55X90JU   World’s first cognitive intelligence TV Our BRAVIA XR™ TV takes vision & sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see & hear, providing a whole new experience that immerses you completely in the scene. Precise 4K pictures, as perceived by the human eye Enjoy pictures that feel deep, natural & real. Our revolutionary processor uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast. Real life depth with deep blacks & intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Watch what you love, control it with your voice Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, & music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, & more. Sound from the screen, perfectly matching action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience. Real life depth with deep blacks & intense brightness Full Array, Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour & depth. With XR Contrast Booster, bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights Google TV Browse 700, 000+ movies & TV episodes from across your streaming services, all in one place & organized into topics & genres based on what interests you. Chromecast built-in Chromecast lets you cast your favourite videos, games & apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or i OS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet. Works with Apple Air Play / Apple Home Kit With Apple Air Play, you can stream video & audio to your television right from your iPhone, iPad, or Mac. Watch movies & shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. Dolby Vision® & Dolby Atmos®  Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.  

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MODEL XR55X90KU Real-life colour & contrast, bright 4K pictures   Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Full Array contrast with lifelike depth Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright & dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour & depth. Sound from the screen, pictures & sound in harmony Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures & sound are in harmony for an immersive viewing experience. A wide colour spectrum for real-world shades & hues Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure & XR Triluminos Pro enables X90K to access over a billion colours & reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue & brightness to deliver natural shades in every detail, especially in greens & reds. Supreme pictures & sound, whatever the environment Sit back & enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture & sound to your environment. Step up to even better viewing, optimised with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, SOLD SEPARATELY, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room & how far you are from the TV, then adjusts sound & picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment What you want to watch, all in one place Easily access all your favourite content & services hands-free. See 700, 000+ movies & TV episodes, all in one place. Google TV brings your favourite content from across your apps & subscriptions & organises them just for you. Simple & premium remote, easy to use even in darkness We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons & a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look & is comfortable to hold in the hand too. Beautiful minimalist design that maximises entertainment Our minimalist One Slate design maximises the screen & minimises the bezel so you stay focused on what’s important
- the picture. Enjoy truly immersive big screen viewing without distraction.
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