MODEL XR55A80KU Striking OLED contrast & brightness, immersive sound Next generation picture & sound with Cognitive Intelligence Take vision & sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see & hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast & beautifully vivid colours. Exceptional pure blacks for real-life depth & texture Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour & contrast in bright areas so you can enjoy unprecedented pure blacks & peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you wont miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures & sound in harmony Acoustic Surface Audio™ uses special a...