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Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9781441903327
Availability: In Stock
£53.54
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Database marketing is at the crossroads of technology, business strategy, & customer relationship management. The authors present a treatment of database marketing, integrating theory & practice. Presenting rigorous models, methodologies, & techniques, they cover the full spectrum of principles & topics related to database marketing.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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