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Database Design
And Programming
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Explains various stages of database development, starting with a comprehensive database application systems development life cycle model, which defines the areas of focus required for any new database developer. This title describes database design using entity modelling & normalization. It covers implementation in Access, SQL, & Access forms. ...
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A platform-independent tutorial on the basic principles of relational database design, this book helps you create efficient & effective relational databases. This edition features a CD-ROM that

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Database Management
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Teaches SQL in a database-neutral environment with major topics being covered, including E-R diagrams, normalization, & database design. This text prepares students for success in their field using real-world cases addressing issues such as database design, data integrity, & data security. ...
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Database Management Systems
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Database Marketing
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Database marketing is at the crossroads of technology, business strategy, & customer relationship management. The authors present a treatment of database marketing, integrating theory & practice. Presenting rigorous models, methodologies, & techniques, they cover the full spectrum of principles & topics related to database marketing. ...
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Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This title presents comprehensive treatment of database marketing, integrating theory and practice. It also presents various models, methodologies, and techniques (including data collection, field testing, and predictive modeling).
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780387725789
Availability: In Stock
£114.75
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Database marketing is at the crossroads of technology, business strategy, & customer relationship management. This title presents comprehensive treatment of database marketing, integrating theory & practice. It also presents various models, methodologies, & techniques (including data collection, field testing, & predictive modeling).

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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