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Advertising
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Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days & a motivator when those job interviews or placements seem in short supply. ...
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Offers a comprehensive, practical & contemporary introduction to the core concepts & practice of advertising. This title



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To be truly effective, advertising has to do more than just get a product or service seen, it has to engage its audience, make them think, laugh, & above all, remember. This title offers a fresh look at some of the best, most innovative & original advertising campaigns, from some the finest agencies around the world. ...
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This text looks at the area of the marketing communications mix, using " Financial Times" case studies, discussion questions, & book & web references to take students through the planning process. It contains coverage of information technology & advertising, interactive advertising. ...
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Advertising

If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780500513408
Availability: In Stock
£23.10
art Humanities, Arts & Music > Art
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Product Description

If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, & to make sure that they give the ad that crucial second glance.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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