About Us
Contact Us
Privacy Policy
Cookie Usage
Add Your Store

More From Contributor

image missing
Advertising
£16.19
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores & evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural & commercial genre. ...
Archived Product
Advertising
Advertising
£38.69
Offers a comprehensive, practical & contemporary introduction to the core concepts & practice of advertising. This title



...
Archived Product
image missing
Advertising
£23.10
If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, & to make sure that they give the ad that crucial second glance. ...
Archived Product
image missing
Advertising
£19.79
To be truly effective, advertising has to do more than just get a product or service seen, it has to engage its audience, make them think, laugh, & above all, remember. This title offers a fresh look at some of the best, most innovative & original advertising campaigns, from some the finest agencies around the world. ...
Archived Product
image missing
Advertising
£44.99
This text looks at the area of the marketing communications mix, using " Financial Times" case studies, discussion questions, & book & web references to take students through the planning process. It contains coverage of information technology & advertising, interactive advertising. ...
Archived Product
image missing
Advertising
£67.58
Presents research in the study of the types & trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual & verbal elements in advertisements for new brands & extensions; &, more. ...
Archived Product

Advertising

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780199568925
Availability: In Stock
£5.19
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
Description Reviews / Comments Add New

Product Description

Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu