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£598.99
The Sigma 35mm f/1.4 DG HSM A Standard Prime Lens is part of the high-performance ` Art Series', featuring superb optics, ...
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The Sigma 70-300 mm f/4-5.6 APO DG Telephoto Zoom Lens for Sony cameras is a superior telephoto zoom lens with a tele-macro function, optimised for DSLR use. Achieve big magnification from a distance This 70-300mm f/4-5.6 Tele-Zoom Lens exhibits a superior zoom performance, capable of image capture with a maximum magnification of 1:2 at a 300 mm focal length. This makes it an excellent choice for portraiture, sports photography, nature shoots & other situations where the telephoto range is called for. In short, this APO lens design gives you high-quality performance in a fantastic telephoto zoom all-rounder. The proof is in the glass The Sigma 70-300 mm Zoom Lens houses two SLD (Special Low Dispersion) glass elements in its front lens group, & one in the rear lens group, working to achieve superb chromatic aberration cancellation across the full zoom range. Capable of compelling macro photography with its consistently high magnification ratio, this new DG lens features a multi-layer lens coating that dramatically cuts down flare & ghosting, a common issue with digital cameras. Through this high-quality treatment, your images will benefit from an optimised colour balance that will lend an extra level of detail & richness to everything you shoot. Macro might Exhibiting high-level optical performance across its full zoom range, the Sigma 70-300 mm f/4-5.6 Telephoto APO DG Lens features a switch that converts the lens to a macro photography mode. Using this, you'll be able to capture beautifully unique close-focus macro images at focal lengths between 200 mm & 300 mm, with a minimum focusing distance of 85 cm (37.4Â ). In normal mode, the minimum focusing distance is 150 cm (59.1Â ) at all zoom settings, & maximum magnification between 200 mm & 300 mm is 1:2.9 to 1:2. Supplied with a handy lens-hood, the Sigma 70-300 mm f/4-5.6 APO DG Telephoto Zoom Lens for Sony DSLRs is the perfect union between crystal-clear long range coverage & tight, compelling macro performance. ...
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In a compact design with high-ratio zoom capabilities, the Sigma DG OS 70-300 mm f/4-5.6 Telephoto Zoom Lens for Sony DSLRs gives shake-free images with Sigmas original OS (Optical Stabiliser) function. Finer photographs High-resolution photographs need great glass to start with
- & this Sigma lens is built from SLD (Special Low Dispersion) glass that gives superior aberration correction over its entire zoom range.in addition, the Super Multi-Layer Coating cuts down common issues of flare & ghosting, letting you enjoy high-contrast photography across the focal range. Enhanced focus The DG OS 70-300 mm f/4-5.6 Lens is ideal for close-up imaging with its minimum focusing distance of 150cm (59.1) across the full zoom range, plus a top magnification ratio of 1:3.9. Use it to shoot detail-rich subjects from a distance, or take pictures in the macro mode to capture close objects with a distinctively appealing look. The nine-bladed diaphragm features a rounded design that creates a striking bokeh (blur) effect on out of focus areas, rendering chief subjects in sharp relief to make for a mesmerising depth of field. Better stability for enhanced photography Fitted with Sigmas OS function, the Sigma 70-300 mm f/4-5.6 Zoom Lens enables you to use shutter speeds around four stops slower than would otherwise be possible. This gives you the freedom to experiment with all kinds of telephotography, from sport to nature & even low light work. Images sharp, clear & shake-free right across the lens zoom range. Condensed design with a large hood This 70-300 mm f/4-5.6 Macro Zoom Lens has an overall length of 126mm (5.0), a maximum diameter of 76.5mm (3.0) & weighs just 610g. This highly compact construction makes it extremely practical for travel & handheld telephotography, giving you an exciting new range of shooting options. It also

Includes::
a large-sized, bayonet-type lens hood that effectively cuts out superfluous light, reducing internal reflections that can affect so many photographs. Add the Sigma DG OS 70-300 mm f/4-5.6 Telephoto Zoom Lens for Sony cameras to your photographic bag of tricks for new options every time you shoot.____________________________* For Sony mounts, it is not possible to use AF & OS when attaching to a film SLR, Pentax ist* series & K100D DSLR cameras.


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The high performance Sigma 70-300 mm f/4-5.6 DG Macro Telephoto Zoom Lens is an ideal DSLR lens for shooting stunning nature, ...
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£11.98
The Sigma AFA-940 52 mm UV Filter offers outstanding protection for your camera sensor against damaging ultra-violet radiation, as well as providing a means of physical defence for the lens glass.A UV filter thats digitally optimised Covered with Sigmas dynamic multi-layer lens coating, this high-class filter has been built with digital optimisation to counterbalance the extremely reflective nature of imaging sensors. Older filters would reflect light off the sensor, bouncing it off the lens & filter elements to send it back into the image sensor. This in turn would cause objectionable ghosting in images. With this great new multi-layer coating, this effect is fortunately & noticeably reduced. Say goodbye to UVThe Sigma AFA94-0 52 mm UV Filter goes to work to put an end to the detrimental effects that ultra-violet light can have on your camera & photographs. Multi-coated for comprehensively effective performance, it can be used with both colour & black-&-white film & digital sensors, making it pleasingly versatile. More vibrant colour Considerably reducing image haze without affecting colour balance, the Sigma A-FA940 52 mm UV Filter helps you achieve better-looking photographs all round. In addition, an optimum, beautifully neutral colour balance is ensured, helping to increase your digital cameras white balance accuracy. On top of its light protection & colour enhancement abilities, the filter physically protects the front lens element from dust & damage, so its twice as practical. Completely suitable for protective use & all-purpose photography, the Sigma AFA-940 52 mm UV Filter will be a valuable addition to your imaging kit bag. ...
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£19.98
Attach the 58 mm Sigma AFC-940 Multi-Coated UV Filter to your camera lens for enhanced colours in your photos, & added protection too.UV filter with digital optimisation Bolstered by Sigmas EX DG multi-layer lens coating, this premium-quality UV filter helps to diminish the extreme reflective characteristics of imaging sensors. In older filter models, the image sensor would reflect light off the lens & filter elements, then re-admit the same light, resulting in objectionable ghosting in photographs. The multi-layer coating on this Sigma 58 mm UV Filter appreciably reduces this effect, ensuring a precise, neutral colour balance & better white balance accuracy in digital cameras. Superior colour & photo definition The A-FC94-0 58 mm Multi-Coated UV Filter flawlessly eliminates the harmful effects of ultraviolet light that can affect both sensors & images. It can be used with colour & black-&-white film & digital photographic sensors, giving your shots exceptional contrast & finer colour saturation.in addition, it protects the front lens element from dust & damage, so its physically as well as optically useful.A good choice for all-purpose photography as well as safeguarding your lens, the 58 mm Sigma AF-C940 Multi-Coated UV Filter is a sensible choice for growing your camera kit. ...
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£39.98
Combat the effects of bright or flat illumination & add new depth to your photographs with the Sigma AFC-950 58 mm Circular Polarising Filter. Suitable for film & digital Built to fit standard 58 mm lens threads, the A-FC950 Polarising Filter features a high-quality optical design for both film & digital cameras. Its versatile light-filtering performance works wonders to reduce glare & reflections from glass & water, effectively diminishing or eradicating areas of blown-out highlights, loss of contrast & diminished image information. Especially useful in bright light or low contrast settings, this filter results in deeper blues, richer colours & more defined details in areas previously obscured by light. Now your outdoor images will attain richer colour saturation levels with reduced glare & reflections from non-metallic surfaces for even better photography. Benefits of a new design The AF-C95-0 58 mm Polarising Filter is characterised by a multi-layer lens coating, created to offset the extreme reflections often generated within image sensors. In older filters, light would reflect off the sensor, bounce off the lens & filter elements, & then re-enter the sensor, resulting in a ghost image. The multi-layer coating & digitally-optimised design of this filter drastically decreases this effect, ensuring an excellent, neutral colour balance & benefitting the white balance accuracy of the digital camera. This 58 mm circular Sigma Polarising Filter has been designed with a wide diameter & an ultra-slim screw-in mount that allows it to be used with wide lenses for true versatility. Take the shots youve always wanted to with the Sigma AFC-950 58 mm Circular Polarising Filter first time around. ...
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£39.98
Counteract the effects of bright or flat lighting & add new intensity to your photographs with the 62 mm Sigma AFD950 Circular Polarising Filter. Use with film or digital Made to fit standard 62 mm lens threads, the A-FD950 Polarising Filter sports a high-quality optical design thats suitable for both film & digital cameras. Its all-round light-filtering performance works brilliantly to diminish glare & reflections from glass & water, successfully cutting down or preventing the occurrence of blown-out highlight areas, decreased contrast & loss of image information. Particularly useful in bright light or low-contrast settings, this filter gives you deeper blues, more vibrant colours & more distinct details in areas previously concealed by light. Now your outdoor images will achieve higher colour saturation with reduced glare & reflections from non-metallic surfaces for enhanced photography. New filter design for wider usability The AFD950 Polarising Filter is distinguished by a multi-layer lens coating, fashioned to counterbalance the excessive reflections often generated within image sensors. In older filters, light would reflect off the sensor, bounce off the lens & filter elements, & re-enter the sensor, causing a ghost image. The multi-layer coating & digitally-optimised design of this filter radically reduces this effect, ensuring an outstanding, neutral colour balance & improving the white balance precision of the digital camera. This 62 mm circular Sigma Polarising Filter has been made with a wide diameter & an ultra-slim screw-in mount that allows for use with wide lenses for true adaptability. Get the photographs youve always aimed for first time around with the Sigma AFD950 Circular Polarising Filter. ...
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£19.98
The Sigma AFD-940 62 mm UV Filter gives you exceptional defence for your camera sensor against harmful ultra-violet radiation, as well as providing a way to physically defend the lens glass. Digitally optimised for best UV protection Treated with Sigmas dynamic multi-layer lens coating, this high-quality filter has been digitally optimised to offset the reflective nature of imaging sensors. Older filters would reflect light off the sensor, bouncing it off the lens & filter elements to send it back into the image sensor. Consequently, this would cause disagreeable ghosting in images. With this superior multi-layer coating, this effect is fortunately & distinctly reduced. Say adieu to UVThe Sigma AFD94-0 62 mm UV Filter puts an end to the negative effects that ultra-violet light can have on your camera & photographs. Multi-coated for totally effective performance, it can be used with both colour & black-&-white film & digital sensors, making it delightfully versatile. Increased colour vibrancy Significantly reducing image haze without affecting colour balance, the Sigma A-FD940 62 mm UV Filter helps you to realize better-looking photographs all round. On top of this, an optimum, beautifully neutral colour balance is provided, helping to augment your digital cameras white balance accuracy. In addition to its light protection & colour enhancement abilities, the filter physically protects the front lens element from dust & damage, so its all the more practical. Perfectly suited to lens & sensor protection as well as all-purpose photography, the Sigma AFD-940 62 mm UV Filter will be an indispensable addition to your imaging kit bag. ...
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£29.98
The Sigma AFF-940 72 mm UV Filter offers excellent protection for your sensor against harmful ultra-violet radiation, as well as providing physical shielding for the lens glass. Digitally optimised UV filter Treated with Sigmas dynamic multi-layer lens coating, this high-grade filter has been crafted with digital optimisation to offset the highly reflective nature of imaging sensors. Older filters would reflect light off the sensor, bouncing it off the lens & filter elements to send it back into the image sensor. This would in turn cause abhorrent ghosting in images. With this great new multi-layer coating, this effect is thankfully & dramatically reduced.UVll be sorry The Sigma AFF94-0 72 mm UV Filter goes to work to perfectly abolish the harmful effects that ultra-violet light can have on your camera & photographs. Multi-coated for decisive, thorough performance, it can be sued with both colour & black-&-white film & digital sensors, making it pleasingly versatile. In living colour Dramatically reducing image haze without upsetting colour balance, the Sigma A-FF940 72 mm UV Filter helps you achieve all-round better-looking photographs. in addition, an optimum, beautifully neutral colour balance is ensured, also helping to increase the white balance accuracy of your digital camera. On top of this light protection & colour enhancement, the filter physically protects the front lens element from dust & damage, so its doubly practical.A highly suitable filter for protective use & general photography, the Sigma AFF-940 72 mm UV Filter will be a valuable addition to your imaging kit bag. ...
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SIGMA AFA950 Circular Polarising Filter - 52 Mm

Improve the colour and contrast in your photos with the Sigma AFA-950 52 mm Circular Polarising Filter.Optimised for digital and film camerasBenefitting from Sigmas multi-layer lens coating, this EX DG polarising filter works brilliantly to counter the high reflectivity of image sensors.In the case of older-style filters, light would bounce off the sensor, reflect off the lens and filter elements and then re-enter the sensor, which creates an unsightly ghost image.Optimised for digital photography (as well as film), multi-layer coating effectively goes to work to eliminate this effect, ensuring an optimum, neutral colour range and better white balance accuracy.This goes a long way to cutting down the glare and reflections commonly experienced when photographing glass and
water.Versatile filter applicationThe Sigma AFA95-0 52 mm Polarising Filter fits most lenses with a standard 52 mm thread, making it a wonderfully versatile accessory. It also offers an ultra-slim screw-in mount that allows you to use it with wider lenses, avoiding annoying vignetting in the process.As well as eradicating light-related visual anomalies such as glare, this excellent filter also deepens the intensity of blue in skies and water. As reflections from non-metallic surfaces are diminished, the filter also perfectly increases colour saturation, giving your images much greater dynamic range both tonally and in terms of hue reproduction.Multi-coated and benefitting from a digitally-optimised design, the Sigma AFA-950 52 mm Circular Polarising Filter is a simple yet practical
choice to help you achieve better-looking photos.
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Availability: In Stock
£29.98

Product Description

Improve the colour & contrast in your photos with the Sigma AFA-950 52 mm Circular Polarising Filter. Optimised for digital & film cameras Benefitting from Sigmas multi-layer lens coating, this EX DG polarising filter works brilliantly to counter the high reflectivity of image sensors. In the case of older-style filters, light would bounce off the sensor, reflect off the lens & filter elements & then re-enter the sensor, which creates an unsightly ghost image. Optimised for digital photography (as well as film), multi-layer coating effectively goes to work to eliminate this effect, ensuring an optimum, neutral colour range & better white balance accuracy. This goes a long way to cutting down the glare & reflections commonly experienced when photographing glass & water. Versatile filter application The Sigma AFA95-0 52 mm Polarising Filter fits most lenses with a standard 52 mm thread, making it a wonderfully versatile accessory. It also offers an ultra-slim screw-in mount that means that you can use it with wider lenses, avoiding annoying vignetting in the process. As well as eradicating light-related visual anomalies such as glare, this excellent filter also deepens the intensity of blue in skies & water. As reflections from non-metallic surfaces are diminished, the filter also perfectly increases colour saturation, giving your images much greater dynamic range both tonally & in terms of hue reproduction. Multi-coated & benefitting from a digitally-optimised design, the Sigma AFA-950 52 mm Circular Polarising Filter is a simple yet practical choice to help you achieve better-looking photos.

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LENS - An optical element which converges or diverges light
White - A colour combining all colours
Digital - A system that uses only 0s and 1s to transmit data
Blue - A primary colour
Glass - A solid, typically transparent. Brittle and used in windows. The first patent granted in the UK was for Glass.
Filter - A device used to separate mixtures
Filter - An optical device to remove or enhance particular wavelengths of light.
water - A chemical substance. Chemical formula H2O.
Colour - The categorised spectrum of light visable to humans
cutting - The seperation of an object usually using a cutting tool such as a knife
Versatile - Something that can be adapted to various different tasks.
Versatile - Something that is able to adapt to its surroundings or its requirements.
Accessory - An item that can contribute to an activity or process to enhance its look or performance.
Optimised - When a situation or item is improved or performance increased.
Balance - Something that is evenly weighted to keep something upright.
Simple - Basic, easy no difficulty in understanding.
Layer - Adding extra quantities of materials for extra practical benefits, e.g. warmth.
Practical - Weather a task is easy to carry out and realistically succeed.
Design - A drawing or styles that shows the look and functionality of something before its made.
Accessory - An item that is added in order to make the original item more useful or attractive.
Reproduction - A process of making a copy of something.

Supplier Information

PC World Business
Empower your business with PC World Business (http://www.pcworldbusiness.co.uk)! Explore a wide range of technology solutions, from laptops and desktops to printers and accessories, tailored to meet your business needs. With top brands, competitive prices, and expert advice, we're your trusted partner in driving productivity and innovation. Plus, with convenient delivery options and dedicated customer support, upgrading your technology has never been easier. Stay ahead of the curve and propel your business forward with PC World Business!
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