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£552.99
For use with any Canon full frame DSLR cameras, the Sigma 24-70 mm f 2.8 EX DG HSM Zoom Lens is a professional standard lens that gives incredible clarity & image quality even in low light conditions. Compact construction At just 94.7 mm long this is a very adaptable & easy-to-use lens that gives exceptional results when shooting landscape shots, portraits & everything between. The multi-layer lens coating greatly reduces flare & ghosting, allowing optimum colour balance throughout the entire zoom range & adding a new depth to your pictures. Large aperture Especially suited to low light conditions & indoor shooting, the large aperture opens up a whole new avenue to your photography. With nine rounded blades making up the diaphragm you can add creative touches to your photography, using it to soften & blur the out-of-focus areas of your image as well as a petal-type hood to help reduce unwanted light & internal reflections. With the flexibility to switch easily from auto focus to manual it's easy to capture what you want exactly how you want. Internal Focus Using Internal Focus technology to eliminate front-end rotation, this Sigma lens greatly reduces potential fluctuation of aberration to give you much more control & reliability when shooting, with the lens doing all the hard work to give you outstandingly sharp images. Hyper Sonic Autofocus The Hyper Sonic Motor works silently & quickly when set to auto focus so you don't miss your shot. The action is smooth & responsive & works quickly to let you capture crystal clear images every time. SLD Glass Optical Construction Three SLD (Special Low Dispersion) glass elements combine to give you incredibly high resolution & superb image sharpness to capture the best images possible with this user-friendly & highly useable lens. Versatile & functional, the Sigma 24-70 mm f 2.8 EX DG HSM Zoom Lens is a great all-round lens that produces exceptional results whatever the subject. ...
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£129.98
The Sigma EX DN 30 mm f/2.8 Standard Lens for Sony E-Series compact system cameras is a high-performance prime lens for clear, detailed & colourful photography in a variety of scenarios. All-purpose focal length This quality Sigma standard lens offers an equivalent angle of view as a 60 mm lens in 3.5cm format on the Micro Four Thirds system & 45 mm on the Sony E-Mount system. Its versatile 30 mm focal length enables you to shoot intimate portraits or encompass broader scenes such as landscapes & points of interest on holidays, all with superb levels of detail & brightly-rendered colours & tones. A minimum focusing distance of 30 cm & maximum magnification ratio of 1:8.1 ensure you can adapt to a wide range of subjects. With a rounded 7-blade diaphragm, youll be able to achieve a smooth, eye-catching bokeh (out of focus background area) for sharper, more compelling main subjects. Specially treated lens glass The Sigma EX DN 30 mm f/2.8 Lens is comprised of double-sided glass-mould aspherical lenses which provide excellent correction for all kinds of aberrations. Its inner focusing system corrects the fluctuation of aberration to maintain high image quality, irrespective of focusing position. It is treated with Sigmas Super Multi-Layer Coating to reduce flare & ghosting, resulting in much-improved image contrast even in backlit conditions. Excellent image quality is assured across the frame thanks to the superior telecentric optical design. Smooth, silent automatic focusing In addition to its impeccable construction & light-gathering properties, the 30 mm EX DN f/2.8 Lens benefits from the inclusion of a newly-developed AF motor, which moves the lens units directly without requiring gears or other mechanical parts to drive focusing. Providing superb accuracy & speed for consistently sharp images, the AF system also enables the lens to focus extremely quietly, making it ideal to be used during video recordings as well as still photography or for situations where discretion is paramount. The AF unit is controlled by electromagnetic, so it will only work when power from the camera is sent to the lens. If the lens is not attached to the camera or the camera is turned off, the AF unit will move freely inside the lens. Intelligent optical design for a lighter lens With its economical optical design, the Sigma f/2.8 30 mm EX-DN Lens is both compact & lightweight, so its thoroughly usable in all kinds of photography from portraits to snapshots. It can be easily packed into your lens or camera bag without creating unnecessary extra weight or bulk. The wide focus ring also improves usability when youre using the lens in manual focus mode, so you get complete control however you decide to use it. Enjoy high-resolution general purpose photography with the Sigma EX DN 30 mm f/2.8 Standard Lens for Sony E-Series compact system cameras. ...
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£598.99
The Sigma 35mm f/1.4 DG HSM A Standard Prime Lens is part of the high-performance ` Art Series', featuring superb optics, ...
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£138.99
The Sigma 70-300 mm f/4-5.6 APO DG Telephoto Zoom Lens for Sony cameras is a superior telephoto zoom lens with a tele-macro function, optimised for DSLR use. Achieve big magnification from a distance This 70-300mm f/4-5.6 Tele-Zoom Lens exhibits a superior zoom performance, capable of image capture with a maximum magnification of 1:2 at a 300 mm focal length. This makes it an excellent choice for portraiture, sports photography, nature shoots & other situations where the telephoto range is called for. In short, this APO lens design gives you high-quality performance in a fantastic telephoto zoom all-rounder. The proof is in the glass The Sigma 70-300 mm Zoom Lens houses two SLD (Special Low Dispersion) glass elements in its front lens group, & one in the rear lens group, working to achieve superb chromatic aberration cancellation across the full zoom range. Capable of compelling macro photography with its consistently high magnification ratio, this new DG lens features a multi-layer lens coating that dramatically cuts down flare & ghosting, a common issue with digital cameras. Through this high-quality treatment, your images will benefit from an optimised colour balance that will lend an extra level of detail & richness to everything you shoot. Macro might Exhibiting high-level optical performance across its full zoom range, the Sigma 70-300 mm f/4-5.6 Telephoto APO DG Lens features a switch that converts the lens to a macro photography mode. Using this, you'll be able to capture beautifully unique close-focus macro images at focal lengths between 200 mm & 300 mm, with a minimum focusing distance of 85 cm (37.4Â ). In normal mode, the minimum focusing distance is 150 cm (59.1Â ) at all zoom settings, & maximum magnification between 200 mm & 300 mm is 1:2.9 to 1:2. Supplied with a handy lens-hood, the Sigma 70-300 mm f/4-5.6 APO DG Telephoto Zoom Lens for Sony DSLRs is the perfect union between crystal-clear long range coverage & tight, compelling macro performance. ...
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£279.98
In a compact design with high-ratio zoom capabilities, the Sigma DG OS 70-300 mm f/4-5.6 Telephoto Zoom Lens for Sony DSLRs gives shake-free images with Sigmas original OS (Optical Stabiliser) function. Finer photographs High-resolution photographs need great glass to start with
- & this Sigma lens is built from SLD (Special Low Dispersion) glass that gives superior aberration correction over its entire zoom range.in addition, the Super Multi-Layer Coating cuts down common issues of flare & ghosting, letting you enjoy high-contrast photography across the focal range. Enhanced focus The DG OS 70-300 mm f/4-5.6 Lens is ideal for close-up imaging with its minimum focusing distance of 150cm (59.1) across the full zoom range, plus a top magnification ratio of 1:3.9. Use it to shoot detail-rich subjects from a distance, or take pictures in the macro mode to capture close objects with a distinctively appealing look. The nine-bladed diaphragm features a rounded design that creates a striking bokeh (blur) effect on out of focus areas, rendering chief subjects in sharp relief to make for a mesmerising depth of field. Better stability for enhanced photography Fitted with Sigmas OS function, the Sigma 70-300 mm f/4-5.6 Zoom Lens enables you to use shutter speeds around four stops slower than would otherwise be possible. This gives you the freedom to experiment with all kinds of telephotography, from sport to nature & even low light work. Images sharp, clear & shake-free right across the lens zoom range. Condensed design with a large hood This 70-300 mm f/4-5.6 Macro Zoom Lens has an overall length of 126mm (5.0), a maximum diameter of 76.5mm (3.0) & weighs just 610g. This highly compact construction makes it extremely practical for travel & handheld telephotography, giving you an exciting new range of shooting options. It also

Includes::
a large-sized, bayonet-type lens hood that effectively cuts out superfluous light, reducing internal reflections that can affect so many photographs. Add the Sigma DG OS 70-300 mm f/4-5.6 Telephoto Zoom Lens for Sony cameras to your photographic bag of tricks for new options every time you shoot.____________________________* For Sony mounts, it is not possible to use AF & OS when attaching to a film SLR, Pentax ist* series & K100D DSLR cameras.


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£11.98
The Sigma AFA-940 52 mm UV Filter offers outstanding protection for your camera sensor against damaging ultra-violet radiation, as well as providing a means of physical defence for the lens glass.A UV filter thats digitally optimised Covered with Sigmas dynamic multi-layer lens coating, this high-class filter has been built with digital optimisation to counterbalance the extremely reflective nature of imaging sensors. Older filters would reflect light off the sensor, bouncing it off the lens & filter elements to send it back into the image sensor. This in turn would cause objectionable ghosting in images. With this great new multi-layer coating, this effect is fortunately & noticeably reduced. Say goodbye to UVThe Sigma AFA94-0 52 mm UV Filter goes to work to put an end to the detrimental effects that ultra-violet light can have on your camera & photographs. Multi-coated for comprehensively effective performance, it can be used with both colour & black-&-white film & digital sensors, making it pleasingly versatile. More vibrant colour Considerably reducing image haze without affecting colour balance, the Sigma A-FA940 52 mm UV Filter helps you achieve better-looking photographs all round. In addition, an optimum, beautifully neutral colour balance is ensured, helping to increase your digital cameras white balance accuracy. On top of its light protection & colour enhancement abilities, the filter physically protects the front lens element from dust & damage, so its twice as practical. Completely suitable for protective use & all-purpose photography, the Sigma AFA-940 52 mm UV Filter will be a valuable addition to your imaging kit bag. ...
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£29.98
Improve the colour & contrast in your photos with the Sigma AFA-950 52 mm Circular Polarising Filter. Optimised for digital & film cameras Benefitting from Sigmas multi-layer lens coating, this EX DG polarising filter works brilliantly to counter the high reflectivity of image sensors. In the case of older-style filters, light would bounce off the sensor, reflect off the lens & filter elements & then re-enter the sensor, which creates an unsightly ghost image. Optimised for digital photography (as well as film), multi-layer coating effectively goes to work to eliminate this effect, ensuring an optimum, neutral colour range & better white balance accuracy. This goes a long way to cutting down the glare & reflections commonly experienced when photographing glass & water. Versatile filter application The Sigma AFA95-0 52 mm Polarising Filter fits most lenses with a standard 52 mm thread, making it a wonderfully versatile accessory. It also offers an ultra-slim screw-in mount that means that you can use it with wider lenses, avoiding annoying vignetting in the process. As well as eradicating light-related visual anomalies such as glare, this excellent filter also deepens the intensity of blue in skies & water. As reflections from non-metallic surfaces are diminished, the filter also perfectly increases colour saturation, giving your images much greater dynamic range both tonally & in terms of hue reproduction. Multi-coated & benefitting from a digitally-optimised design, the Sigma AFA-950 52 mm Circular Polarising Filter is a simple yet practical choice to help you achieve better-looking photos. ...
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£19.98
Attach the 58 mm Sigma AFC-940 Multi-Coated UV Filter to your camera lens for enhanced colours in your photos, & added protection too.UV filter with digital optimisation Bolstered by Sigmas EX DG multi-layer lens coating, this premium-quality UV filter helps to diminish the extreme reflective characteristics of imaging sensors. In older filter models, the image sensor would reflect light off the lens & filter elements, then re-admit the same light, resulting in objectionable ghosting in photographs. The multi-layer coating on this Sigma 58 mm UV Filter appreciably reduces this effect, ensuring a precise, neutral colour balance & better white balance accuracy in digital cameras. Superior colour & photo definition The A-FC94-0 58 mm Multi-Coated UV Filter flawlessly eliminates the harmful effects of ultraviolet light that can affect both sensors & images. It can be used with colour & black-&-white film & digital photographic sensors, giving your shots exceptional contrast & finer colour saturation.in addition, it protects the front lens element from dust & damage, so its physically as well as optically useful.A good choice for all-purpose photography as well as safeguarding your lens, the 58 mm Sigma AF-C940 Multi-Coated UV Filter is a sensible choice for growing your camera kit. ...
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£39.98
Combat the effects of bright or flat illumination & add new depth to your photographs with the Sigma AFC-950 58 mm Circular Polarising Filter. Suitable for film & digital Built to fit standard 58 mm lens threads, the A-FC950 Polarising Filter features a high-quality optical design for both film & digital cameras. Its versatile light-filtering performance works wonders to reduce glare & reflections from glass & water, effectively diminishing or eradicating areas of blown-out highlights, loss of contrast & diminished image information. Especially useful in bright light or low contrast settings, this filter results in deeper blues, richer colours & more defined details in areas previously obscured by light. Now your outdoor images will attain richer colour saturation levels with reduced glare & reflections from non-metallic surfaces for even better photography. Benefits of a new design The AF-C95-0 58 mm Polarising Filter is characterised by a multi-layer lens coating, created to offset the extreme reflections often generated within image sensors. In older filters, light would reflect off the sensor, bounce off the lens & filter elements, & then re-enter the sensor, resulting in a ghost image. The multi-layer coating & digitally-optimised design of this filter drastically decreases this effect, ensuring an excellent, neutral colour balance & benefitting the white balance accuracy of the digital camera. This 58 mm circular Sigma Polarising Filter has been designed with a wide diameter & an ultra-slim screw-in mount that allows it to be used with wide lenses for true versatility. Take the shots youve always wanted to with the Sigma AFC-950 58 mm Circular Polarising Filter first time around. ...
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£39.98
Counteract the effects of bright or flat lighting & add new intensity to your photographs with the 62 mm Sigma AFD950 Circular Polarising Filter. Use with film or digital Made to fit standard 62 mm lens threads, the A-FD950 Polarising Filter sports a high-quality optical design thats suitable for both film & digital cameras. Its all-round light-filtering performance works brilliantly to diminish glare & reflections from glass & water, successfully cutting down or preventing the occurrence of blown-out highlight areas, decreased contrast & loss of image information. Particularly useful in bright light or low-contrast settings, this filter gives you deeper blues, more vibrant colours & more distinct details in areas previously concealed by light. Now your outdoor images will achieve higher colour saturation with reduced glare & reflections from non-metallic surfaces for enhanced photography. New filter design for wider usability The AFD950 Polarising Filter is distinguished by a multi-layer lens coating, fashioned to counterbalance the excessive reflections often generated within image sensors. In older filters, light would reflect off the sensor, bounce off the lens & filter elements, & re-enter the sensor, causing a ghost image. The multi-layer coating & digitally-optimised design of this filter radically reduces this effect, ensuring an outstanding, neutral colour balance & improving the white balance precision of the digital camera. This 62 mm circular Sigma Polarising Filter has been made with a wide diameter & an ultra-slim screw-in mount that allows for use with wide lenses for true adaptability. Get the photographs youve always aimed for first time around with the Sigma AFD950 Circular Polarising Filter. ...
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SIGMA 70-300 Mm F/4-5.6 DG Telephoto Zoom Lens With Macro - For Sony

The high performance Sigma 70-300 mm f/4-5.6 DG Macro Telephoto Zoom Lens is an ideal DSLR lens for shooting stunning nature, sports and portrait photos. Lens construction With special low dispersion glass the lens counteracts chromatic aberration. The lens is built with multilayer lens coating that works to reduce lens flare and ghosting, ensuring the optimum colour balance. Macro With Macro shooting the Sigma  Sony 70-300 mm lens features a switch that changes to macro photography at a focal length between 200  300 mm with a close-up magnification of 1:2.9 to 1:2. The minimum focusing distance is 1.5 m/59 inches at all settings. The large zooming capability allows you to play with depth of field and shoot beautifully focused subjects without changing the distance between camera and
subject. The Sigma 70-300 mm f/4-5.6 DG Macro Telephoto Zoom Lens is a must for any serious photographer - build an impressive portfolio of exceptional images with eye-catching focus.
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£94.99

Product Description

The high performance Sigma 70-300 mm f/4-5.6 DG Macro Telephoto Zoom Lens is an ideal DSLR lens for shooting stunning nature, sports & portrait photos. Lens construction With special low dispersion glass the lens counteracts chromatic aberration. The lens is built with multilayer lens coating that works to reduce lens flare & ghosting, ensuring the optimum colour balance. Macro With Macro shooting the Sigma  Sony 70-300 mm lens features a switch that changes to macro photography at a focal length between 200  300 mm with a close-up magnification of 1:2.9 to 1:2. The minimum focusing distance is 1.5 m/59 inches at all settings. The large zooming capability means that you can play with depth of field & shoot beautifully focused subjects without changing the distance between camera & subject. The Sigma 70-300 mm f/4-5.6 DG Macro Telephoto Zoom Lens is a must for any serious photographer
- build an impressive portfolio of exceptional images with eye-catching focus.

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LENS - An optical element which converges or diverges light
Sony - A Japanese company who manufacture consumer electronics
Sony - A world leading Japanese electronics manufacturer
Eye - An organ which detects light
Magnification - A process where an image size is increased through a series of lenses
Camera - An electronic device used for taking photographs
Glass - A solid, typically transparent. Brittle and used in windows. The first patent granted in the UK was for Glass.
Colour - The categorised spectrum of light visable to humans
Large - something that takes up more space than normal.
Exceptional - Something that is very good.
Balance - Something that is evenly weighted to keep something upright.
Performance - When someone is presenting a form of entertainment, also how well someone is doing within a role.
Ideal - Something that satisfies a perfect criteria.

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PC World Business
Empower your business with PC World Business (http://www.pcworldbusiness.co.uk)! Explore a wide range of technology solutions, from laptops and desktops to printers and accessories, tailored to meet your business needs. With top brands, competitive prices, and expert advice, we're your trusted partner in driving productivity and innovation. Plus, with convenient delivery options and dedicated customer support, upgrading your technology has never been easier. Stay ahead of the curve and propel your business forward with PC World Business!
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