Prolong the time between salon visits with Matrix Keep Me Vivid Color Velvitizer, a velvety leave-in treatment that works to smoothen & nourish the hair while protecting colour vibrancy. The hair styling balm can be used prior to air or blow-drying & is fortified with a UV filter to help reduce colour fading. It also delivers heat protection properties to keep your hair & colour safer during heat styling. Leaves hair feeling softer & smoother with enhanced radiance & shine. No stickiness or residue. Suitable for colour-treated hair.