The Matrix Keep Me Vivid Conditioner has been specially formulated to nourish your colour-treated hair while protecting colour vibrancy. Spreading easily through lengths without a heavy coating, the glazing conditioner effectively hydrates & enhances shine while helping to maintain & seal in vivid-looking colour. The acidity of the formula smoothens the outside of the cuticle layer to promote radiant shine. Infused with a Vanilla, Coconut, & Cotton Candy fragrance.