Revive & replenish dry, damaged tresses with the Joico K-Pak Shampoo. Formulated to boost resilience in breakage-prone strands, this fortifying shampoo works to restore elasticity & shine as it cleanses from the scalp through to the ends. The rich, creamy shampoo is powered by a host of beneficial ingredients, designed to combat the damage caused by excessive heat styling or chemical treatments. The brand’s Bio Advanced Peptide Complex utilises Keratins, structural proteins that help to strengthen the hair while encouraging a smoother, more glossy finish. Keratin Silicone Complex releases a surge of moisture to thirsty locks, sealing the hair cuticle in the process to help the hair better maintain a hydrated appearance. Vitamin E & Aloe protect, soothe & nourish, promoting supple & healthy-looking results. This effective Joico shampoo refreshes the hair, gently lifting away any dirt, grime or bacteria to leave locks clean, lustrous & silky to the touch.