Heal damaged locks & prolong the colour of your hair with this Joico K-PAK Color Therapy Shampoo. Rich in fatty acids this ultra caring shampoo strengthens & protects every strand of your hair to leave it feeling beautifully nourished & vibrant. Formulated with breakthrough technology this Joico K-PAK Color Therapy Shampoo will leave hair with enhanced elasticity & shine whilst preventing colour loss. Directions of use: Apply to wet hair. Lather. Rinse out thoroughly.