Hold on to that salon-fresh feeling for longer with Joico Color Endure Shampoo (300ml). The gentle shampoo effectively removes excess oil & dirt from your locks, protecting colour vibrancy & making it last for up to 33% longer. After 18 washes, 86% of your hair colour will be preserved, with enhanced strength, softness, shine & manageability. Particulaly ideal for red hair colours, it maintains 88% of colour between treatments. Your hair will be kept looking radiant & fresh, with reduced tonal change, so you can put off that visit to the salon. Directions for use: Apply to wet hair & massage into a lather. Rinse thoroughly & follow with conditioner.