Specially formulated for blonde, highlighted, bleached & grey hair, Joico Color Endure violet Shampoo (300ml) helps to neutralise unwanted yellow or brassy tones with a high level of violet dye. As well as correcting the tone of your locks & enhancing vibrancy, this gentle shampoo effectively cleanses your hair of excess oil & impurities, leaving it completely revitalised. Your hair will be left looking brighter & feeling stronger, as well as being protected against environmental & physical damage. Directions of Use: Apply to wet hair & massage into a lather. Rinse thoroughly. Follow with conditioner.