Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use. Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This

Includes:: Rosehip Oil & Keratin, which strengthen & repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil & Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal & chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal. Fighting the effects of heat damage & environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What’s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny & healthier looking. Sulphate-free.

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The Joico Defy Damage Protective Shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. The bond-strengthening & colour protecting shampoo works into a rich & luxurious lather to gently yet effectively lift away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed. Free from SLS/SLES (sodium lauryl/sodium laureth) sulphates. ...

Helping your coloured hair to last as long as possible, the Joico Defy Damage Protective Shampoo shields your strands from external aggressors to help lock in that vibrant finish. Luxuriously creamy, the shampoo’s lather gentle lifts away build-ups & impurities to leave your hair & scalp feeling cleansed & refreshed. Never harsh on your skin or cuticles, the shampoo leaves you with silky-smooth results while leaving essential natural oils intact. Formulated using innovative Smart Release Technology, you’ll be treated to a trio of Arginine, Keratin & Rosehip Oil, all packed together in a liposome for optimal delivery & absorption. Helping to strengthen hair & build resilience, Arginine encourages the renewal of bonds while Keratin supports hair fibres to resist breakage. Rosehip Oil delivers essential moisture & combines with Moringa Seed Oil, which is rich in Zinc, Silica & Vitamins A & E. It’s also filled with antioxidants, working to stave off environmental damage for a healthier-looking result. Finally, a protective Lipid forms a barrier over your mane, acting as the first line of defence against UV rays as well as styling, chemicals & heat. Free from SLS/SLES Sulphates. ...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps to prevent damage & colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling & is left feeling soft, shiny & fortified. * Against combing breakage on clean, damaged hair. ...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps to prevent damage & colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling & is left feeling soft, shiny & fortified. * Against combing breakage on clean, damaged hair. ...

This Joico gift set is a restorative treat for damaged, breakage-prone hair. From the ‘ Defy Damage’ range, one shampoo & one masque harmonise to revive stressed strands, leaving them smooth & fortified. The Set Contains: Defy Damage Shampoo (300ml) This shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull locks. The bond-strengthening & colour protecting formula works into a rich lather, lifting away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed Defy Damage Masque (150ml) This hair mask has been specially designed to nourish while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. A powerful at-home hair treatment, it works to restore broken hair bonds & fortify against potential breakage. The hair masque infuses locks with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft, enhanced with glossy shine. ...

Treat your hair to the reparative powers of the Joico Defy Damage Shampoo, Conditioner & Masque Set. Uniting a sulphate-free shampoo, reparative conditioner, & nourishing hair masque, this collection cares for your crown from root to tip. The Defy Damage collection is specially formulated to safeguard the strands against the damage that can be caused by environmental aggressors, such as UV rays, pollution & heat styling. The formula shields the tresses with protection, working to transform your crown from dry & dull to soft & silky. The Set Contains: Defy Damage Protective Masque (150ml) From the defy damage collection, this masque has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution. Without proper protection, these environmental aggressors can damage the hair & lead to dull, dry locks. Deeply replenishing, the hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds & reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft with a glossy shine. Defy Damage Shampoo (1000ml) This protective shampoo has been specially designed to cleanse the hair while safeguarding the strands against the effects of daily heat styling, UV exposure & environmental pollution. The bond-strengthening & colour protecting shampoo works into a rich & luxurious lather to gently yet effectively lift away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed. Free from sulphates. Defy Damage Conditioner (1000ml) Nourish & safeguard your precious crown with this defensive conditioner. Uniquely designed, the formula works to condition the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution. Coating the strands with protection, the formula combats the damage caused by environmental aggressors & heat, which can lead to dull, dry & lacklustre locks. The bond-strengthening & colour protecting conditioner works to detangle strands while replenishing vital moisture & building resilience without weighing hair down. Creating an effective shield against daily damage, the treatment will leave locks feeling soft, shiny & healthy. ...

Treat your hair to the reparative powers of the Joico Defy Damage Shampoo, Conditioner, Masque & Shield Set. Uniting a sulphate-free shampoo, reparative conditioner, nourishing hair masque & leave-in treatment, this collection cares for your crown from root to tip. The Defy Damage collection is specially formulated to safeguard the strands against the damage that can be caused by environmental aggressors, such as UV rays, pollution & heat styling. The formula shields the tresses with protection, working to transform your crown from dry & dull to soft & silky. The Set Contains: Defy Damage Protective Shampoo (300ml) This protective shampoo has been specially designed to cleanse the hair while safeguarding the strands against the effects of daily heat styling, UV exposure & environmental pollution. The bond-strengthening & colour protecting shampoo works into a rich & luxurious lather to gently yet effectively lift away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed. Free from sulphates. Defy Damage Protective Conditioner (250ml) Nourish & safeguard your precious crown with this defensive conditioner. Uniquely designed, the formula works to condition the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution. Coating the strands with protection, the formula combats the damage caused by environmental aggressors & heat, which can lead to dull, dry & lacklustre locks. The bond-strengthening & colour protecting conditioner works to detangle strands while replenishing vital moisture & building resilience without weighing hair down. Creating an effective shield against daily damage, the treatment will leave locks feeling soft, shiny & healthy. Defy Damage Protective Masque (150ml) From the defy damage collection, this masque has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution. Without proper protection, these environmental aggressors can damage the hair & lead to dull, dry locks. Deeply replenishing, the hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds & reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft with a glossy shine. Defy Damage Protective Shield (100ml) Protect & repair your locks with this powerful leave-in treatment. Designed to safeguard the tresses against the effects of daily heat styling, UV exposure & environmental pollution, this defensive formula revives dull, lacklustre locks. Building a shield against daily environmental aggressors, the pre-styling formula helps to prevent damage & colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Rebuilding & reinforcing brittle strands, the formula helps to combat the breakage caused by heat styling. Transforming the tresses from dry & dull to soft & shiny, this treatment will reveal healthier-looking hair. ...

Joico Design Works (300ml) Moulds hair into manageability, but leaves hair flexible for ultimate brushability, this Joico Design Works Spray is a shaping spray with design memory. This light to medium hold, flexible aerosol produces an ultra-fine spray that will shape your hair with soft, light to medium hold. The unique resin system provides the ultimate in brushable hold with environmental protection. ...

Achieve a professional-looking blowout & perfect your style with the Joico Dream Blowout Thermal Protection Crème. Helping to protect your strands from heat damage up to 232°C while fighting humidity & frizz, you’ll be left with lustrous locks that have an enviable shiny finish. Styling will be quicker & easier than ever thanks to the cream’s ability to speed up drying by 50%. Formulated with Vitamin E-rich Safflower Seed Oil, its essential antioxidants keep your hair safe from environmental aggressors while deeply nourishing for an appearance that’s healthier & brimming with vivacity. Added Arginine, a natural amino acid, plays a key role in maintaining strength, helping to reduce the risk of breakage by 75%* while brushing & styling. Offering additional conditioning for an incredibly soft, glossy feel, Manketti Oil helps you to unlock the secret of silkiness with its high content of Vitamin A & Linoleic Acid. A real blowdry essential, the styling cream is an all-round saviour for all hair types, helping you get as creative as your heart desires. * Against combing breakage on damaged hair vs. a non-conditioning shampoo. ...