The Joico Defy Damage Protective Conditioner has been specially designed to nourish the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. The bond-strengthening & colour protecting conditioner works to detangle strands while replenishing vital moisture & building resilience without weighing hair down. Creating an effective shield against daily damage, the treatment will leave locks feeling soft, shiny & healthy. ...

Help your coloured hair feel more like its usual self with the Joico Defy Damage Protective Conditioner, specially formulated to keep your dye lasting as long as possible. The conditioner is designed to not only lock in your chosen shade, but to deeply hydrate & strengthen your strands for a healthier looking finish that feels natural. You’ll find that brushing & styling is easier too, as hair will be detangled & much simpler to manage. Innovative Smart Release Technology combines liposome delivery with three powerful ingredients that work with your hair to leave it revitalised & protected. Added Protective Lipids help to maintain your hair’s vibrancy by shielding against damage caused by styling, UV rays, chemicals & heat. You’ll be able to see noticeable results after the very first wash as strands will appear smoother & silkier than before. Moringa Seed Oil is rich in antioxidants as well as Silica, Zinc & Vitamins A & E, all of which combine to build a stronger, more resilient mane that’s glowing & shiny. Arginine bonds with hair fibres, helping to support the natural renewal & production of positive & negative bonds for a strengthened finish. ...

The Joico Defy Damage Protective Masque has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. The deeply replenishing hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds & reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft with glossy shine. ...

The Joico Defy Damage Protective Masque has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. The deeply replenishing hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds & reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft with glossy shine. ...

Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use. Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This

Includes:: Rosehip Oil & Keratin, which strengthen & repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil & Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal & chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal. Fighting the effects of heat damage & environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What’s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny & healthier looking. Sulphate-free.

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Helping your coloured hair to last as long as possible, the Joico Defy Damage Protective Shampoo shields your strands from external aggressors to help lock in that vibrant finish. Luxuriously creamy, the shampoo’s lather gentle lifts away build-ups & impurities to leave your hair & scalp feeling cleansed & refreshed. Never harsh on your skin or cuticles, the shampoo leaves you with silky-smooth results while leaving essential natural oils intact. Formulated using innovative Smart Release Technology, you’ll be treated to a trio of Arginine, Keratin & Rosehip Oil, all packed together in a liposome for optimal delivery & absorption. Helping to strengthen hair & build resilience, Arginine encourages the renewal of bonds while Keratin supports hair fibres to resist breakage. Rosehip Oil delivers essential moisture & combines with Moringa Seed Oil, which is rich in Zinc, Silica & Vitamins A & E. It’s also filled with antioxidants, working to stave off environmental damage for a healthier-looking result. Finally, a protective Lipid forms a barrier over your mane, acting as the first line of defence against UV rays as well as styling, chemicals & heat. Free from SLS/SLES Sulphates. ...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps to prevent damage & colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling & is left feeling soft, shiny & fortified. * Against combing breakage on clean, damaged hair. ...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps to prevent damage & colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling & is left feeling soft, shiny & fortified. * Against combing breakage on clean, damaged hair. ...

Treat breakage-prone hair to Joico’s ‘ Defy Damage’ gift set. Powered by restorative benefits, this shampoo & conditioner duo wraps every strand in a fortifying blanket. Hydrating formulas help offset dryness & coarseness, supporting resilient, healthy-looking results. The Set Contains: Defy Damage Shampoo (300ml) This shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull locks. The bond-strengthening & colour protecting formula works into a rich lather, lifting away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed. Defy Damage Conditioner (250ml) This ultra-hydrating conditioner will replenish the moisture of your locks, instantly detangling & strengthening the follicles. It seeks to defy damage by enhancing your hair’s natural resilience against environmental aggressors & heat – without weighing it down, making it a favourite amongst those with finer hair types. Complete with smart release technology, the conditioner uses a liposome delivery system to continuously release nourishing ingredients to hair. Moringa Seed Oil & Vitamin E resist thermal & chemical damage, while Rosehip Oil & Keratin strive to strengthen. Finally, the conditioner is formulated with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal. ...

This Joico gift set is a restorative treat for damaged, breakage-prone hair. From the ‘ Defy Damage’ range, one shampoo & one masque harmonise to revive stressed strands, leaving them smooth & fortified. The Set Contains: Defy Damage Shampoo (300ml) This shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull locks. The bond-strengthening & colour protecting formula works into a rich lather, lifting away dirt, build-up & impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient & vibrant. Expect smoother, shinier-looking hair that feels clean & refreshed Defy Damage Masque (150ml) This hair mask has been specially designed to nourish while protecting against the effects of daily heat styling, UV exposure & environmental pollution that can lead to dull, lacklustre locks. A powerful at-home hair treatment, it works to restore broken hair bonds & fortify against potential breakage. The hair masque infuses locks with a brilliant, bond-strengthening defence system to encourage heightened resilience & colour longevity. Hair is better protected against heat tools & feels instantly & touchably soft, enhanced with glossy shine. ...