Amp up the volume with innovative haircare brand JOICO’s Volumising Shampoo from the targeted Joi FULL collection, formulated to maintain plush, long-lasting fullness for extraordinary body with a natural feel. Boasting a thick gel texture that creates a rich lather, the shampoo gently whisks away oil & dirt that weighs down fine hair. Brimming with amino acids & silica to thicken & elevate hair, the shampoo enriches tresses with Rice Proteins & Bamboo extract, utilising patented Smartrelease Technology. This unique delivery system packs the triple-powered ingredients inside an invisible liposome that offers continuous release to the hair, shielding it from recurring damaged caused by daily styling & wear. Thoroughly cleansing from root to tip to build the foundation for fullness, the shampoo leaves your locks clean with a sheen, protected from humidity & nourished. ...

Formerly I.C.E GEL Maximum Hold Styling Gel, Joico Joi Gel Firm Styling Gel offers firm-hold gel styling. It provides excellent support, control & shine for your hair styling without flaking. In addition, the UV protectants in Joi Gel Firm Styling Gel condition & protect your hair against daily environmental stress, while offering maximum styling control, body & shine for your hair. Directions for Use Dry your hair Apply as needed & craft your desired style. Joico Joi Gel Firm Styling Gel is shampoo soluble to avoid build-up. ...

Craft your favourite style with Joico Joi Gel Medium Styling Gel, which adds volume & shine during your styling process. Its alcohol-free formula adds pliable control while drying quickly for a non-flaky finish. With UV protectants that condition & protect against daily environmental stress, the Joi Gel Medium Styling Gel gives your hair touchable control with a vibrant, lustrous finish. Directions for Use Dry your hair Apply as needed & craft your desired style. Joico Joi Gel Firm Styling Gel is shampoo soluble to avoid build-up. ...

Sculpt your style with Joico Joi Lotion Sculpting Lotion. Formerly Joi Gel Firm, this lotion provides a versatile, alcohol-free solution for your hair, with a light to medium hold, it is ideal for hard to manage hair. Perfect for creating wet looks, blow-drying, setting & sculpting, the Joi Lotion Sculpting Lotion will leave your hair full of body & lustrous shine. It has UV protectants to condition & protect against daily environmental stress. Directions for Use Apply to your damp or dry hair Style as desired ...

Make your style last throughout the day with Joico Joimist Firm Finishing Spray 09, a hairspray that gives you firm hold while keeping your locks healthy & shining. With extracts of Kukui Nut Oil & Panthenol, the finishing spray helps resist breakages & tangles while injecting moisture & body into every str&. The formula is lightweight & has added UV protection for hair that looks & feels full of life. ...

Banish frizz & keep your style in place with Joico Joimist Medium Styling & Finishing Spray 06, a hairspray that lasts all day. The medium-hold formula is resistant to humidity & supplies each hair strand with moisture & nourishment to keep locks sleek & smooth. Infused with Kukui Nut Oil & Panthenol, the finishing spray protects against UV rays & gives a shiny, salon-professional finish. ...

Joico Joi Shape is a medium-hold, flexible & humidity resistant aerosol hairspray that adds incredible shine & won't flake. UV protectants condition & protect against daily environmental stress. This spray can also be used in conjunction with thermal styling tools, such as curling irons, flat irons or hot rollers, for additional volume & memory. Humidity-resistant formula provides beautiful, shiny flexible hold with outstanding shine. How to use: Spray sparingly onto the hair & comb or brush into desired style. Hold the can 20 to 30 cm from hair & spray liberally to finished style. ...

Add incredible shine, body & volume to your hair with Joico Joiwhip Firm Hold Designing Foam. This foam is designed for your extreme styles. It’s replacing Joico I.C.E. Whip Firm Hold Designing Foam. It’s an alcohol free, designing foam that is enriched with Kukui nut oil to add amazing volume & sheen. Joiwhip has UV protectants, which condition & protect against daily environmental stress. Directions of Use: Shake the product well Hold the can upside down Distribute evenly to your damp hair Style as you wish ...

Perfectly designed for blonde bombshells, removing & protecting chlorine from your hair to clear green tinging that canr uin what once was a beautiful head of blonde hair. Removes styling product build ups & mineral deposites leaving hair lifted & conditioned. Containing Quadramine Complex that works with your hairs natural keratin proteins to rebuild & strengthen hair. Worth £48.17! ...

Joico K-Pak Clarifying Shampoo (300ml) is specially formulated for swimmers, people who live in hard water areas & those with heavily-styled hair. It effectively removes all impurities from your hair, leaving it vibrant & clean. Enriched with amino acids, aloe & antioxidant vitamin E, it reconstructs the hair by healing & hydrating areas that have become weakened, as well as protecting the hair from further damage. Directions of Use: Apply a small amount to wet hair Massage into a lather Rinse thoroughly ...