Create luscious curls with the As I Am Long & Luxe Curl Enhancing Smoothie; a lightweight, leave-in cream that defines, moisturises & hydrates your locks. Enriched with Pomegranate & Passion Fruit, the flake-free, frizz-fighting formula softens & conditions strands, whilst taming unruly tresses & allowing you to achieve salon-worthy curls with ultimate bounce. No greasy or sticky residue. ...

Take control of naturally curly or coiled hair types with Long & Luxe Gro Edges from As I Am. Infused with a host of beneficial ingredients, including Aloe Vera, Pomegranate Juice & Hydrolysed Lupine Protein, the luxurious cream formula promotes healthy hair growth, whilst delivering long-lasting hold to edges without flaking. Hair feels stronger, longer & deeply rejuvenated. ...

Treat naturally curly or coiled hair types to the Long & Luxe Gro Wash Cleansing Creme Conditioner from As I Am. Infused with Pomegranate & Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair & scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles & defines curls to leave them smooth & manageable without weighing them down. ...

Treat naturally curly or coiled hair types to As I Am Long & Luxe Gro Yogurt Leave In Conditioner; a moisturising formula that works to soften, hydrate & improve manageability. Infused with Pomegranate & Passion Fruit, the shine-enhancing treatment eases wet combing, whilst promoting healthy hair growth for longer, stronger locks. Hair is nourished & prepared for styling. ...

Achieve longer, stronger locks with As I Am Long & Luxe Scalp Serum; a fortifying & revitalising treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate & Hydrolysed Lupine Protein, the deeply nourishing formula moisturises a dry scalp for long-lasting comfort. ...

Specifically developed for coiled hair or extremely tight styles, the As I Am Moisture Milk Hair Revitalizer blends natural Cocoa & Shea Butters to soften & smoothen from root to tip. Infused with a nourishing blend of Sweet Almond, Jojoba & Wheat Germ Oils, the lightweight, ultra-hydrating treatment enhances shine & improves manageability, whilst Sugar Beet Root & Vitamin E work to replenish & condition dry hair. Expect rejuvenated, revitalised locks with ultimate bounce. ...

Take control of coils & curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties. Fortified with Aloe Vera, Sugar Beet Root & Wheat Protein, the gel enhances shine, locks in moisture & keeps your style in place without weighing hair down or leaving unsightly flakes & build-up. Rinses out easily. ...

Treat thirsty locks to the As I Am So Much Moisture™ Hydrating Lotion; a replenishing formula developed specifically for curly or coiled hair types. Enriched with Aloe Vera, Lavender Flower Extract & Royal Jelly (a natural substance collected from queen honey bees), the luxurious lotion delivers long-lasting hydration, whilst Vegetable Glycerin softens & moisturises from root to tip. Combats rough, dry hair so you can experience deeply revitalised, rejuvenated locks that are easier to style. ...

Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining Cream is a unique styling cream that delivers luminous shine, superior frizz control & increased manageability, without sticky or greasy residue. Nourishing Sunflower & Castor Oils are combined with Amla & Sugar Beet Root to replenish, hydrate & re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding & thinning so you can experience big, bouncy locks with strong, long-lasting definition. ...

Experience the benefits of Astalift Brightening Cream, a lightweight, anti-ageing formula that utilises the red pigment 'astaxanthin' to combat free radical damage & boost collagen production. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to minimise the visibility of freckles & skin ageing. Ideal for those concerned with poor skin tone, age spots & freckles, the luxurious cream works to even out the skins tone & fade pigmentation whilst softening & retaining elasticity for a supple complexion. Deeply hydrating, use this cream to improve the texture & moisture level of your skin for luminous, radiant looking results.
- K.N. Astaxanthin provides natural protection against free radical damage, boosting collagen & elastin levels to reduce sagging & moisture loss. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the lotion to allow high concentrations of nourishing ingredients to be penetrated into the skin. Experience radiant, younger-looking skin.
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