Treat naturally curly or coiled hair types to As I Am Long & Luxe Gro Yogurt Leave In Conditioner; a moisturising formula that works to soften, hydrate & improve manageability. Infused with Pomegranate & Passion Fruit, the shine-enhancing treatment eases wet combing, whilst promoting healthy hair growth for longer, stronger locks. Hair is nourished & prepared for styling. ...

Achieve longer, stronger locks with As I Am Long & Luxe Scalp Serum; a fortifying & revitalising treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate & Hydrolysed Lupine Protein, the deeply nourishing formula moisturises a dry scalp for long-lasting comfort. ...

Treat naturally curly or coiled hair types to the Long & Luxe Strengthening Shampoo from As I Am. Harnessing the powers of Pomegranate, Passion Fruit & Certified Organic Aloe Vera, the lightweight formula gently cleanses the hair & scalp, whilst promoting longer, stronger locks to leave strands fortified from root to tip. Helps to minimise tangling & combing damage for easier styling. ...

Specifically developed for coiled hair or extremely tight styles, the As I Am Moisture Milk Hair Revitalizer blends natural Cocoa & Shea Butters to soften & smoothen from root to tip. Infused with a nourishing blend of Sweet Almond, Jojoba & Wheat Germ Oils, the lightweight, ultra-hydrating treatment enhances shine & improves manageability, whilst Sugar Beet Root & Vitamin E work to replenish & condition dry hair. Expect rejuvenated, revitalised locks with ultimate bounce. ...

Take control of coils & curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties. Fortified with Aloe Vera, Sugar Beet Root & Wheat Protein, the gel enhances shine, locks in moisture & keeps your style in place without weighing hair down or leaving unsightly flakes & build-up. Rinses out easily. ...

Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining Cream is a unique styling cream that delivers luminous shine, superior frizz control & increased manageability, without sticky or greasy residue. Nourishing Sunflower & Castor Oils are combined with Amla & Sugar Beet Root to replenish, hydrate & re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding & thinning so you can experience big, bouncy locks with strong, long-lasting definition. ...

Experience the benefits of Astalift Brightening Cream, a lightweight, anti-ageing formula that utilises the red pigment 'astaxanthin' to combat free radical damage & boost collagen production. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to minimise the visibility of freckles & skin ageing. Ideal for those concerned with poor skin tone, age spots & freckles, the luxurious cream works to even out the skins tone & fade pigmentation whilst softening & retaining elasticity for a supple complexion. Deeply hydrating, use this cream to improve the texture & moisture level of your skin for luminous, radiant looking results.
- K.N. Astaxanthin provides natural protection against free radical damage, boosting collagen & elastin levels to reduce sagging & moisture loss. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the lotion to allow high concentrations of nourishing ingredients to be penetrated into the skin. Experience radiant, younger-looking skin.
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The Astalift Brightening Serum is a unique anti-ageing product to target fine lines, wrinkles & dark spots. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to minimise the visibility of freckles & skin ageing. Enriched with vitamin C to restore skin, the serum contains collagen, an important structural protein & a key ingredient used in photographic film, which works to effectively hydrate skin. Astaxanthin provides protection against free radical damage, boosting elastin levels to reduce sagging & moisture loss. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the serum to allow high concentrations of nourishing ingredients to be penetrated into the skin. Experience radiant & younger-looking skin with a brighter complexion. E.N. ...

The Astalift Complete Make-Up Remover Oil deeply cleanses skin to remove excess sebum & the build up of dirt & impurities to leave you with a refreshed complexion. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to help reduce premature skin ageing. The non-greasy oil contains collagen, an important structural protein in the skin & a key ingredient used in photographic film, which works with Astaxanthin to effectively hydrate skin. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the oil to allow high concentrations of nourishing ingredients to be penetrated into the skin. Experience smooth & radiant skin that is full of moisture. E.N. ...

The Astalift Complete Moisture Foam Cleanser cleanses skin to remove excess oil & the build up of dirt & impurities to leave you with a refreshed, purified complexion. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to reduce premature skin ageing. The lightweight foam contains collagen, an important structural protein in the skin & a key ingredient used in photographic film, which works with Astaxanthin to effectively hydrate skin. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the cleanser to allow high concentrations of nourishing ingredients to be penetrated into the skin. Experience smooth & radiant skin that is full of moisture. E.N. ...