Astalift Firming Serum is a unique anti-ageing product to target fine lines, wrinkles & dark spots. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to reduce the visibility of freckles & skin ageing. The innovative formula contains collagen, an important structural protein in the skin & a key ingredient used in photographic film, which works with Astaxanthin to effectively hydrate skin. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, & applied it to the serum to allow high concentrations of nourishing ingredients to be penetrated into the skin. Restores skin to leave you with a radiant & younger-looking complexion & increases elasticity to give a plumped appearance. E.N.