Treat coiled & curly hair to As I Am's Double Butter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa & Shea Butters to soften & smoothen from root to tip. Infused with organic Jojoba & Castor Oils, the lightweight, ultra-hydrating treatment enhances shine & improves manageability, whilst strengthening Wheat Protein & Pro-Vitamin B5 (Panthenol) work to repair split ends. Expect nourished, revitalised locks with ultimate bounce. ...

Hydrate & soothe with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash. This multi-benefit treatment moisturises the scalp to help prevent dryness & flaking, while conditioning the hair to improve manageability & shine. Enriched with natural ingredients, the cleansing conditioner makes de-tangling a breeze while helping to prevent & treat dandruff. Combine a clarifying shampoo, hydrating conditioner & effective dandruff treatment in one with this innovative co-wash. ...

Soothe & hydrate your hair & scalp with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner. Enriched with Olive Oil to restore moisture & Tea Tree to soothe & treat itching. The nourishing conditioner helps to detangle the hair to leave your tresses feeling smooth, silky & manageable. The non-irritant treatment is ideal for those who suffer from an itchy scalp, helping to treat & prevent dandruff. Calm & condition with this nourishing formula. ...

Treat & hydrate with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Leave in Conditioner. The leave-in conditioning spray is enriched with Olive Oil to make detangling a breeze. The nourishing oil adds moisture & shine to fight frizz & dryness. The formula is also enriched with Tea Tree Oil, to help soothe itching & prevent dandruff. The leave-in conditioner delivers essential moisture while helping to calm irritation for hair that feels as healthy as it looks. ...

Cleanse & moisturise your hair & scalp with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo. The gentle yet effective clarifying formula helps to fight & prevent dandruff while leaving your hair feeling silky soft. The nourishing shampoo helps to detangle coils & curls to make hair more manageable while soothing dryness & itching. Enriched with Olive Oil to restore moisture & Tea Tree to soothe & treat itching. Banish dandruff & tangles with this hydrating shampoo. ...

Take care of coils & curls with As I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise & revitalise from root to tip. Harnessing the powers of Coconut Oil, Shea Butter & Vitamin E, the fortifying formula penetrates into the hair shaft to promote healthy hair growth, whilst strengthening weak strands, repairing split ends & smoothening cuticles. Expect revitalised, replenished locks with enhanced shine. ...

Discover the nourishing powers of ‘JBCO’ – Jamaican Black Castor Oil – with this conditioner from As I Am, a haircare brand that makes products exclusively for curly, coily, kinky & coarse hair types. A multi-tasking formula that strengthens, detangles, moisturises & nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema & itchiness, JBCO provides intensive moisture & prevents breakage. Engulfing your lengths with its buttery texture, the conditioner provides nutrient-rich hydration to make hair more manageable & easier to style. A dose of antioxidant-rich vitamins C & E offer protection against external damaging factors. Massage into shampooed hair as a daily conditioner or pamper dry locks with a deep treatment to maintain your mane’s shine, strength & vitality. Suitable for all hair types; ideal for curly, coarse, thick hair. Cruelty-free. Vegan. ...

As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments. The collection’s Co Wash is a vegan cleanser that purges hair of impurities while conditioning, detangling & moisturising with a unique blend of natural ingredients that promote healthy growth & balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells & follicle-clogging product build-up & pollutants, while vitamins C & E offer antioxidant protection. Enjoy manageable locks with enviable body & brilliant shine. Free from sulphates & harsh ingredients. Cruelty-free. Vegan ...

Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable & healthy tresses. A multi-tasking formula that strengthens, detangles, moisturises & nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema & itchiness, JBCO provides intensive moisture & prevents breakage. Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz & enhances curl definition. Locking in precious moisture to keep your curls bouncy & strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold & polished tresses that feel silky-smooth & soft. Free from sulphates & harsh ingredients. Cruelty-free. Vegan. ...

As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – shines a spotlight on Jamaican Black Castor Oil for their new haircare range. A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Castor Oil supplies a flow of rich nutrients to hair follicles & serves as an effective natural remedy for dandruff, eczema & itchiness. Massaged into damp, freshly-washed locks, the Jamaican Black Castor Oil Leave in Conditioner bestows thirsty tresses with instant hydration. An essential pre-styling product that detangles & eases wet combing, the replenishing no-rinse conditioner provides an extra hydration boost to strengthen hair fibres & reduce damage. Free from sulphates & harsh ingredients. Cruelty-free. Vegan. ...