Treat your locks to As I Am's Curling Jelly Coil & Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturise & improve manageability. Fortified with Aloe Vera, Sugar Beet Root & Vitamin E, the lightweight jelly replenishes & revitalises tightly coiled & curly hair textures, whilst reducing shrinkage to reveal luscious locks with ultimate body & bounce. Controls frizz & locks in moisture for natural, re-defined curls. ...

Take control of naturally curly or coiled hair types with the As I Am Detangling Conditioner; a lightweight, leave-in formula that promises to eliminate knots & tangles. Enriched with a nourishing blend of Shea Butter, Coconut Oil & Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture & hydration, whilst improving manageability to prepare hair for styling. Helps to strengthen & repair weak, damaged strands, revealing calm, healthy hair from root to tip. ...

Treat coiled & curly hair to As I Am's Double Butter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa & Shea Butters to soften & smoothen from root to tip. Infused with organic Jojoba & Castor Oils, the lightweight, ultra-hydrating treatment enhances shine & improves manageability, whilst strengthening Wheat Protein & Pro-Vitamin B5 (Panthenol) work to repair split ends. Expect nourished, revitalised locks with ultimate bounce. ...

Hydrate & soothe with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Co-Wash. This multi-benefit treatment moisturises the scalp to help prevent dryness & flaking, while conditioning the hair to improve manageability & shine. Enriched with natural ingredients, the cleansing conditioner makes de-tangling a breeze while helping to prevent & treat dandruff. Combine a clarifying shampoo, hydrating conditioner & effective dandruff treatment in one with this innovative co-wash. ...

Soothe & hydrate your hair & scalp with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner. Enriched with Olive Oil to restore moisture & Tea Tree to soothe & treat itching. The nourishing conditioner helps to detangle the hair to leave your tresses feeling smooth, silky & manageable. The non-irritant treatment is ideal for those who suffer from an itchy scalp, helping to treat & prevent dandruff. Calm & condition with this nourishing formula. ...

Cleanse & moisturise your hair & scalp with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Shampoo. The gentle yet effective clarifying formula helps to fight & prevent dandruff while leaving your hair feeling silky soft. The nourishing shampoo helps to detangle coils & curls to make hair more manageable while soothing dryness & itching. Enriched with Olive Oil to restore moisture & Tea Tree to soothe & treat itching. Banish dandruff & tangles with this hydrating shampoo. ...

Soothe & prevent dandruff with the As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Treatment. Olive Oil replenishes essential moisture to the scalp to help treat dryness & flaking while Tea Tree Oil calms itching to help prevent further dandruff. The nourishing treatment helps to soothe the scalp at the source, with potent natural ingredients. This targeted dandruff treatment is designed to help instantly relieve itching & re-hydrate the scalp to prevent the appearance of visible flakes. ...

Take care of coils & curls with As I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment that works to moisturise & revitalise from root to tip. Harnessing the powers of Coconut Oil, Shea Butter & Vitamin E, the fortifying formula penetrates into the hair shaft to promote healthy hair growth, whilst strengthening weak strands, repairing split ends & smoothening cuticles. Expect revitalised, replenished locks with enhanced shine. ...

Discover the nourishing powers of ‘JBCO’ – Jamaican Black Castor Oil – with this conditioner from As I Am, a haircare brand that makes products exclusively for curly, coily, kinky & coarse hair types. A multi-tasking formula that strengthens, detangles, moisturises & nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema & itchiness, JBCO provides intensive moisture & prevents breakage. Engulfing your lengths with its buttery texture, the conditioner provides nutrient-rich hydration to make hair more manageable & easier to style. A dose of antioxidant-rich vitamins C & E offer protection against external damaging factors. Massage into shampooed hair as a daily conditioner or pamper dry locks with a deep treatment to maintain your mane’s shine, strength & vitality. Suitable for all hair types; ideal for curly, coarse, thick hair. Cruelty-free. Vegan. ...

As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments. The collection’s Co Wash is a vegan cleanser that purges hair of impurities while conditioning, detangling & moisturising with a unique blend of natural ingredients that promote healthy growth & balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells & follicle-clogging product build-up & pollutants, while vitamins C & E offer antioxidant protection. Enjoy manageable locks with enviable body & brilliant shine. Free from sulphates & harsh ingredients. Cruelty-free. Vegan ...